It is apparently a common phenomenon for people to scratch the aluminum foil on their beer bottle’s necks. Based on this insight, creative agency BBDO Berlin has created limited edition ‘Scratchbottles’ for BECK’s beer, to make the process more playful and exciting. The beer bottles are covered with a unique aluminum canvas, allowing drinkers to […]
Perrier Sparkling Natural Mineral Water announces its newest line of limited-edition packaging designs as the second installment of the brand’s “Inspired by Street Art” collection. Perrier’s signature bottles and slim cans now feature striking original artworks created by contemporary French artist, L’Atlas. The Parisian artist first began graffiti-based work in the early 1990s, creating art […]
Anheuser-Busch announced it will acquire Los Angeles-based Golden Road Brewing. The deal will enable Golden Road to bring more of its fresh, canned beer to the brewery’s local market and to introduce its unique hop-forward beers to more consumers. The partnership will build on Golden Road’s commitment, since 2011, to bring fresh beer to the market […]
Stella Artois raised its iconic chalice to the season’s most memorable hosting moments in a “Bon Voyage to Summer” soiree hosted by actress, author and entrepreneur Shay Mitchell in New York City. Inspired by the best of summer, from delicious light bites and summer-summation décor, to Shay’s own personal repertoire of hosting tips – and […]
Starbucks is looking to ease in-store queues with the nationwide implementation of mobile ordering and payments across the US. Following a the launch of a mobile ordering pilot in Portland earlier this year, the app, which was available only on iOS, is now also available on the Android operating system for coffee drinkers in around […]
BAILEYS Coffee Creamers announced its limited-time seasonal flavours for 2015. The line of premium non-alcoholic flavoured coffee creamers is adding the new Frosted Vanilla Cookie flavour and welcoming back two seasonal favourites, Pumpkin Spice and White Chocolate Peppermint Bark to the brand’s existing 14 flavours. The seasonal flavours are now available for a limited time […]
By bringing Guinness-style nitrogenation to an IPA, the Irish brewer has created a hop-forward India Pale Ale with the qualities of a classic Guinness pint — namely balanced flavour and aroma, creamy mouthfeel and a perfectly formed and long-lasting head of dense bubbles. Made in Dublin, Ireland at St. James’s Gate, Guinness Nitro IPA is […]
Whyte & Mackay has teamed up with BJL to highlight its unique triple maturation process after research found that the promise of a richer, smoother taste was a positive motivator for consumers. The ‘Surprisingly Smooth’ campaign features a lion depicted as a gentleman enjoying a dram, showcasing the silky quality of the brand’s flagship drink. […]
The summer may be ending, but when it comes to music festivals, the party’s not over yet. Bud Light announced an exclusive partnership with one of the world’s biggest and most popular festivals, TomorrowWorld, which includes the limited release of Bud Light TomorrowWorld Festival Cans. TomorrowWorld creates a unique, awe-inspiring fantasy that draws attendees from […]
As part of its integrated global Spectre campaign, Heineken has unveiled a new TV spot by Wieden+Kennedy Amsterdam – titled “The Chase” – which features Daniel Craig as James Bond in a high speed boat chase. In addition, the brand also announced an exciting digital campaign featuring the world’s first ever selfie from space, dubbed […]