As part of an ongoing relationship, BrandOpus has worked with FRijj, the UK’s number one flavoured milk brand from Dairy Crest, to launch FRijj Less Sugar. In response to changing consumer attitudes towards sugar quantities in soft drinks, FRijj have introduced reduced sugar alternatives to two of the most popular flavoured milk drinks within the […]
innocent have reintroduced their Big Knit campaign. This February the Coca-Cola owned company will be popping little woolly hats knitted by people up and down the UK on their smoothie (and juice) bottles to help raise money for charity. With 25p from every be-hatted bottle sold going straight to Age UK, innocent are confident of […]
A couple of weeks after naming Rodanthi Senduka as the Packaging & Design Jury Chair for the 17th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce that INGO Stockholm’s Björn Ståhl will be this year’s Advertising Jury Chair. “It is going to be great fun. I have entered work […]
DECIDE. are thrilled after receiving Gold for their Fortnum & Mason ‘iconic tea range’ packaging re-design at the DBA’s coveted Design Effectiveness Awards 2015. The ceremony took place at Tobacco Dock, London last night, with the aim of celebrating this years’ outstanding examples of effective design. The DBA Design Effectiveness Awards recognise the return on […]
La Maison Cointreau and Laetitia Casta have chosen the Musée de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as Creative Director. Cointreau and Laetitia Casta […]
Mountain Dew Kickstart has released its new ‘Come Alive’ advert ahead of its official television debut during this weekend’s Super Bowl XLIX Pregame show. The advert signals the launch of two new flavours and is the first stage of the brand’s comprehensive ‘It All Starts with a Kick’ marketing campaign. Directed by Keith Schofield and […]
Continuing its play on the ‘#BestBuds’ concept, Budweiser’s latest ad to air in this year’s Super Bowl is the third in the awww-inducing series. In 2013, the world witnessed the heartwarming friendship between a Clydesdale trainer and his horse. An adorable puppy was then introduced to the mix in the following year, upping the charm […]
Newcastle Brown Ale has joined forces with 37 other brands for the Super Bowl, cramming them all into a tongue-cheek advert that pokes fun at the hype surrounding advertisers’ efforts to exploit the popular event. Instead of shelling out millions of dollars on an ad for next month’s game, the brewer has ingeniously convinced 37 […]
Bulmers has launched its first branded site, themed around its multi-million pound ‘Live colourful’ campaign. Created by We Are Social, the site acts as a hub for Bulmers’ #livecolourful hashtag and other social activity. It links off to the cider brand’s other social presences on Facebook, Twitter, Instagram and YouTube. The site is also entirely […]
Budweiser Canada on Twitter Budweiser Canada is celebrating those who make goals possible and chronicling their story in the ad, ‘Home of Goals’, debuting this Sunday during Super Bowl XLIX. Each day, the employees of Soucy Baron in Saint-Jérôme, Quebec craft the hockey pucks that go on to become hockey’s biggest goals. Budweiser wanted to […]