Carling launched a major new promotion, ‘Brighton or Barbados’, which offers 1,000 consumers the opportunity to spend their May Day bank holiday in either Brighton or Barbados. The campaign encourages consumers in the UK to make the most of their extended weekend, by entering the first come, first served promotion to book a two or […]
Beer brand Carlsberg has created a multimillion outdoor and social campaign that claims Carlsberg Export tastes better than Stella Artois. It is he first standalone campaign for Export in a decade and has been designed to accentuate the pilsner’s “winning taste”. Carlsberg said the £14m campaign, called ‘Trust Your Taste Buds’, was formed on the back […]
Family-owned Bacardi Limited, the largest privately held spirits company in the world, has expanded its portfolio of super-premium spirits with the acquisition of Louisville-based Angel’s Share Brands, its subsidiary, Louisville Distilling Co., and its Angel’s Envy brand. This deal marks the Company’s entry into the bourbon category of the North American whiskey sector. “We have […]
Heineken Light, two-time award winner of the World Beer Championships, is so confident it’s the best tasting light beer you’ve ever tasted, that Heineken is offering a money back guarantee. To inspire fans 21+ to try the Best Tasting Low Calorie Lager, Heineken is partnering for the second year with five-time Emmy award winner, host […]
Duct tape, matches, a skateboard and a bottle of DEW at first glance are ambiguous on their own. However, when DEW Nation takes a second look, they see opportunities where others don’t to instigate an extraordinary, exhilarating, damn good time. To illustrate this unique attribute of Mountain Dew fans everywhere, the one-of-a-kind citrus beverage is […]
Nearly two years ago, Starbucks senior store design manager Jonathan Alpert and his team learned of a potential new Starbucks site in Los Angeles. It was an unusual location – an empty old gas station on a fenced-off corner of Highland and Willoughby. “At the very beginning we knew this was something special,” said Alpert. […]
Pearlfisher London has redesigned innocent’s on-the-go juice line, and introduced the drinks brand’s carafe design to the range. The brief, which spans creative strategy, graphic and structural packaging design, was to use design to inject the bottles with a “challenger spirit” that disrupts the sector and creates increases sales potential. Dan Gladden, Pearlfisher design director, […]
The 4 Pines Brewing Co.’s ‘Bastard Children of the British Empire’ is 200 years of Pale Ale history in a box as told through six very special ales, with each bottle telling the next chapter in the adventure of Pale Ale. The ‘Story of Pale Ale’ box tells the true story of the illegitimate offspring […]
In too many beer ads, women are portrayed in sexualized, objectified stereotypes—more often than not, they are scantily clad. In some cases, these ads not only seem to condone, but actually encourage sexual harassment. “We are advertising creatives working in a very sexist environment, and we started to grow uncomfortable with it,” says Thais Fabris, […]
It’s hard to imagine summer at Starbucks without thinking of a cold Starbucks Frappuccino blended beverage and the green straw. Take a trip back two decades to the birth of the iconic summer beverage. In 1993, Starbucks had just a handful of stores in Los Angeles and fewer than 300 across the U.S. and Canada, […]