Belvedere Vodka invites the world’s best bartenders to compete in the Belvedere Challenge to create a legendary martini cocktail. James Bond’s signature martini cocktail, shaken not stirred, is widely recognized and this challenge gives masters of mixology an opportunity to put their twist on the iconic cocktail. Belvedere Vodka has partnered with the movie SPECTRE, […]
Volvic is preparing to roll out its largest marketing campaign to date for the launch of two new flavours of its Juiced range of drinks. For the campaign the Danone-owned brand has invested £1.65m in TV and outdoor digital advertising and a sampling campaign throughout March. The TV ad, which features fruit bursting as it […]
Beer brand Dos Equis’ latest spot “The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond” showcases the brand’s favorite individual as he bowls, canoes, and even goes to space. The spot’s narrative details fun facts about the face of Dos Equis, such as “his fortune cookies pre-read ‘congratulations’” and “he […]
To celebrate the one-year anniversary of the innovative VertuoLine system, Nespresso, the worldwide pioneer and reference in premium single-serve coffee, introduces Caramelizio – the first large-cup coffee addition to the VertuoLine Grands Crus range. Caramelizio joins two of the most popular coffee flavours, Vanilla and Hazelnut, in the Nespresso permanent range of VertuoLine Grands Crus. […]
Bacardi and Beam Suntory announce a new multi-year distribution agreement by which Bacardi will be responsible for the sales and distribution of select Beam Suntory products in Brazil. The distribution agreement includes the sales and distribution in Brazil for the three renowned brands: Teacher’s, the best-selling whisky in Brazil, and the bourbons Maker’s Mark and […]
The Football Association has announced a new long term agreement with Budweiser, which will see the iconic brand become the Official Beer Partner of The FA Cup until 2018. FA Commercial Director, Stuart Turner, added: “This is fantastic news for The FA Cup. We are delighted to be continuing our relationship with Budweiser with a […]
Red Bull North America announces the expansion of the successful Red Bull Editions product line just in time to give consumers across the nation the wings to successfully push through daylight saving time. The new Editions, which include Red Bull Orange Edition, Red Bull Cherry Edition and Red Bull Yellow Edition, deliver the Wings of […]
On March 5, a secret is being unearthed in London’s Soho district, previously hidden deep beneath the trudge of unwitting feet. Brought to the West End by the award-winning Inception Group, late night bar, Cahoots, will transport guests back in time, to post-war 1940s in a disused underground tube station featuring dazzling cocktails, swing dancing […]
Coca‑Cola Great Britain (CCGB) announced that it will be unifying the Coca‑Cola portfolio of products – including Coca‑Cola, Diet Coke, Coca‑Cola Zero and Coca‑Cola Life – under a new “one brand” strategy to promote the full choice of Coca‑Cola variants. Over the years, as consumer taste, preference and lifestyles have changed, Coca‑Cola has innovated to […]
PepsiCo’s Mountain Dew is unveiling the “Dew VR Snow Experience,” a live-action snowboarding virtual reality experience that takes fans on a 360 degree adventure through the Utah backcountry. The on-site experience will debut at the Burton US Open of Snowboarding in Vail, Colorado and South by Southwest in Austin, Texas. The virtual adventure stars Olympic […]