Newcastle Unveil Scotch Ale, First Beer in a Series of ‘Collaboration Editions’

Newcastle Unveil Scotch Ale, First Beer in a Series of ‘Collaboration Editions’

For centuries, the United Kingdom has stood for togetherness, collaboration and union. After all, making the whole better than its parts is a specialty of the British. Take some of the finest cultural exports the U.K. has produced: Tea and crumpets. Bangers and mash. Lennon and McCartney. Most Brits know a thing or two about […]

Glenfiddich Introduces ‘The Original’ Whisky

Glenfiddich Introduces ‘The Original’ Whisky

Glenfiddich reveals ‘The Original’ whisky. A unique expression inspired by the 1963 Straight Malt, the first ever single malt to be actively marketed internationally, effectively establishing the entire single malt category we know today. A reproduction of the original Glenfiddich Straight Malt, this release is an exclusive addition to the family run distiller’s collection of […]

Seven Major League Soccer Clubs Join Heineken Roster

Seven Major League Soccer Clubs Join Heineken Roster

Heineken continued to mark their investment in the future of American soccer by announcing partnership agreements with seven Major League Soccer (MLS) clubs. Starting January 1, 2015, the premium beer brand will bring the Heineken experience to a variety of teams in cities across the country, including the Chicago Fire, Columbus Crew, D.C. United, Houston […]

Christmas Recipes From Cockburn’s Port Created By The Corner

Christmas Recipes From Cockburn’s Port Created By The Corner

Launching in November, Cockburn’s Port is introducing a campaign with a series of captivating images created by the Corner. Encapsulating the festive spirit with recipes of how the much-loved Cockburn’s Special Reserve Port can be enjoyed in social environments this Christmas time, The Corner’s campaign offer the reader step by step serving suggestions for the […]

Mars Drinks Unveils The Flavia Barista

Mars Drinks Unveils The Flavia Barista

What if coffee breaks led to something bigger? They can. Mars Drinks—a 100 percent workplace-dedicated segment of Mars, Incorporated—believes that fueling great-tasting moments at work is intrinsically linked to creating moments of collaboration, connection, reflection, and inspiration. And recently in New York City, Mars Drinks unveiled its newest workplace innovation: the Flavia Barista, a single-serve brewer […]

Purity Vodka & Joel McHale Hit The Surf To Continue Crafted Spirits Journey

Purity Vodka & Joel McHale Hit The Surf To Continue Crafted Spirits Journey

Purity Vodka launched the third episode of ‘Crafted Spirits,’ a digital content series starring comedian Joel McHale on the vodka brand’s YouTube. In the most recent video, McHale visits Matt “Mayhem” Biolos, award-winning surfboard designer and owner of LOST Surfboards, at their San Clemente, CA headquarters. McHale and Biolos tour his state-of-the-art shaping facility before […]

Johnnie Walker Blue Label Launches Limited Edition Collection

Johnnie Walker Blue Label Launches Limited Edition Collection

Johnnie Walker has unveiled its annual Johnnie Walker Blue Label 2015 Limited Edition. Available this Christmas season, the Limited Edition focuses on showcasing Blue Label’s rarity, depth and character. In perfect time for the festive season, the exquisitely designed bottle invites individuals to embark on a journey into the depths of rare craft, cask and […]

Coca-Cola Encourages ‘Acts of Kindness’ at Christmas

Coca-Cola Encourages ‘Acts of Kindness’ at Christmas

Coca-Cola is set to launch a Christmas TV ad this weekend that focuses on acts of kindness, in a wider festive push towards the theme of personalised giving. The “give a little happiness” spot ties in with Coca-Cola’s long-running ‘Open Happiness’ campaign. It features Coca-Cola’s Santa presiding over friends, family and strangers, carrying out various […]