The largest marketing program in the history of The Coca-Cola Company invites the world to celebrate football as a force for social good. Through “The World’s Cup” campaign, Coca-Cola will create unrivalled access, participation, empowerment and conversation with the goal of delivering the most accessible and inclusive FIFA World Cup ever. “The World’s Cup” will […]
Pepsi globally premiered the latest evolution of the brand’s 2014 football campaign – a new series of shorts and a TV commercial that celebrate football and music proving that “Now is what you make it.” The “Now” creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi all-star football lineup – […]
Every year in November, Beaujolais Nouveau—new batch of red wines from the French region of Beaujolais—is released. To mark the occasion, Lithuania-based ad agency McCann Vilnius creates a limited edition wine packaging. In 2013, they decided to “reimagine the function of wine” and realized that not only does it make one drunk, it also stains […]
Heineken debuts the brand’s latest “social experiment” to encourage consumers to “cross their borders,” with their digital video, “The Guest of Honor.” On March 11, Heineken hosted a one-night only production at New York City’s famed The McKittrick Hotel, where unsuspecting attendees were invited to a play, soon to find out that they weren’t just […]
Captain Morganhas been the life of the party for decades and for just as long, taco has been at the heart of every fiesta. It’s time the two become one. Captain Morgan is “spicing” up its newest white rum offering and reinvigorating the entire category with a taco flavored rum, perfect for the loads of individuals […]
April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The branding is designed to convey a more emotional and fun approach […]
Customers asked. Caribou Coffee responded. In nationwide surveys in the US, coffee-drinkers told researchers the number one complaint they have about their beloved drink is the way it stains. From coffee rings to drips on white dress shirts to the dreaded stains on teeth — a cup of coffee can start your day off right […]
Advertising agency Konstellation has figured a way to make happy hour last longer for their client, Carlsberg. Introducing Happy Beer Time, a crowdsourced happy hour conducted in partnership with a bar. The bars first receive a USB stick that allows them to plug in to any screens they may have in their premises, and this […]
Designers Anonymous have been working behind the scenes since February this year to help launch new start-up Aloe Vera drink ‘Simplee Aloe’. Simplee Aloe is a new to market Aloe Vera based drink. It’s unique because it’s made from Aloe Vera gel – not powder, and sweetened with fresh grape juice and natural sugars rather […]
PepsiCo and LOTTE-MGS Beverage (Myanmar) Co., the company’s bottler in Myanmar, announced that Pepsi-Cola is being locally produced for the first time since 1997. Myanmar consumers can now enjoy locally-manufactured Pepsi-Cola in 300-ml returnable glass bottles, with plans to expand into aluminum cans and other package formats in the coming weeks. This launch is the […]