Budweiser, the official beer of the 2014 FIFA World Cup, has unveiled two experiential marketing initiatives to support its wider Rise As One FIFA World Cup campaign. The first, aimed at bringing consumers closer to the FIFA World Cup, is the Budweiser Challenger which creates an in-store theatre experience. The Budweiser Challenger will challenge consumers […]
MilkSplash, the zero–calorie milk flavoring, is the perfect solution for parents who want their kids to drink more milk and make healthier beverage choices this summer. A gentle squeeze and simple stir can turn nutritious white milk into a delicious treat kids will love. MilkSplash is defining a new category of liquid milk flavorings, and […]
International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 16th FAB Awards. The ceremony for the 16th edition of the Awards was held last night at the quintessentially British – The Hurlingham Club in London. The big winners of the night included AMV BBDO, who went home with the […]
With the world’s greatest football tournament just two weeks away, Brazilian legend Pele and Golazo, Inc. announced that the luminary player will become the company’s first-ever Global Brand Ambassador. Sharing a deep commitment to peak performance, Pele and the Golazo team will begin working together immediately to further awareness of Golazo’s award-winning Natural Sports Fuel […]
Batemans, the family brewer based in Lincolnshire, is relaunching its England Expects celebratory beer in time for the World Cup, with a three-way pump clip to reflect our boys’ prowess in the tournament. England Expects is a delicious amber beer full of succulent blackcurrant and red fruit from the Bramling Cross hops, available from now […]
Coca‑Cola Great Britain (CCGB) announces the launch of its new bottled water brand, glacéau smartwater. The £1.38bn UK bottled water category, has grown +6% year on year and is forecast to increase by a further 8% over the next three years. Reflecting Coca‑Cola’s “Made in GB” commitment, glacéau smartwater will be produced and bottled in […]
One iconic city. Two iconic football teams. Welcome to Milan, Italy – home to one of the world’s fiercest sporting rivalries. When the famous red and black of A.C. Milan meets the blue and black of Internazionale (Inter), the city goes into lockdown, bracing itself for the biggest cross-town derby in all of sport. Friends […]
The summer of 2014 is officially Miller Time in America. And to make sure that fans are making the most of their 100 days of summer, Miller Lite is going to reward those who share their Miller Time photos with the world. “We know that it is getting harder and harder for people to unplug, […]
With summer right around the corner, Godiva Chocolatier announced the launch of a new refreshing beverage that will delight premium chocolate lovers everywhere: Godiva Trufflelata. Trufflelata offers a new, fresh twist on the traditional Godiva shake by providing a customized delectable treat experience blended with Godiva premium truffles – it’s a truffle in every sip. Unique in […]
Coca-Cola has unveiled a new television commercial that comprises of short videos clips submitted by its fans. Called ‘This Is AHH’, it was put together by ad agency Wieden + Kennedy. To produce the 30-second long ad, the brand invited teens to submit their best interpretation of what it feels like to take a sip […]