Coca‑Cola Great Britain (CCGB) announces the launch of its new bottled water brand, glacéau smartwater. The £1.38bn UK bottled water category, has grown +6% year on year and is forecast to increase by a further 8% over the next three years. Reflecting Coca‑Cola’s “Made in GB” commitment, glacéau smartwater will be produced and bottled in […]
One iconic city. Two iconic football teams. Welcome to Milan, Italy – home to one of the world’s fiercest sporting rivalries. When the famous red and black of A.C. Milan meets the blue and black of Internazionale (Inter), the city goes into lockdown, bracing itself for the biggest cross-town derby in all of sport. Friends […]
The summer of 2014 is officially Miller Time in America. And to make sure that fans are making the most of their 100 days of summer, Miller Lite is going to reward those who share their Miller Time photos with the world. “We know that it is getting harder and harder for people to unplug, […]
With summer right around the corner, Godiva Chocolatier announced the launch of a new refreshing beverage that will delight premium chocolate lovers everywhere: Godiva Trufflelata. Trufflelata offers a new, fresh twist on the traditional Godiva shake by providing a customized delectable treat experience blended with Godiva premium truffles – it’s a truffle in every sip. Unique in […]
Coca-Cola has unveiled a new television commercial that comprises of short videos clips submitted by its fans. Called ‘This Is AHH’, it was put together by ad agency Wieden + Kennedy. To produce the 30-second long ad, the brand invited teens to submit their best interpretation of what it feels like to take a sip […]
In 1671, Captain Henry Morgan set his sights on Panama City, the richest city in the western hemisphere. Amidst his raid and ultimate capture of Fort San Lorenzo, Morgan lost five ships, including his famed flagship The Satisfaction. What will forever stand as a historic battle in Panamanian history now serves as inspiration for the […]
Coors Light is giving consumers across the USA a chance to win an unforgettable soccer viewing experience with the Coors Light SUPERFANATICOS promotion. This summer, Coors Light will reward two legal-drinking-age super football fans with a trip for two to watch the final game of the summer’s biggest tournament in their favorite team’s home country. […]
As anticipation and excitement continue to build around the world for the 2014 FIFA World Cup Brazil, Budweiser, the official beer sponsor of the tournament, unveiled the tournament-time components of its global Rise As One FIFA World Cup campaign. The series of football-themed activations, both on-site and around the world, includes the brand’s centerpiece television […]
Berentzen USA is proud to announce the launch of Berentzen Bushel & Barrel. Berentzen Bushel & Barrel is the result of blending two delicious traditional flavors – bourbon, America’s native spirit, and Berentzen’s world-renowned apple liqueur. It takes Kentucky straight Bourbon whiskey distilled and aged to specification, and blends it with Berentzen Apple Liqueur. Berentzen […]
Be it an empty soda can, a plastic bag or even a rock – if we see one lying on the footpath most of us instinctively try to expertly side foot it to the bottom corner of the imaginary goal in front of us. But thanks to Pepsi, we can now do it without the […]