19-time Grammy Award-winning producer and entrepreneur Emilio Estefan, and leading fine rum producer Botran Rum, announced they are officially joining together two entities that have been residing on the same plane of production excellence for many years now. Emilio’s appreciation for tradition aligns with the values Botran Rum has held in such high regard for […]
http://www.youtube.com/watch?v=swagm8F4h7k This week Heineken unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at something. For the first time in its history, the premium beer brand has cast men with “unique skills” in its TVC to play the central protagonists. The ad follows the […]
http://www.youtube.com/watch?v=HfPa9hcE1tY Coca‑Cola has unveiled a unique piece of artwork, Power of Optimism, on London’s Southbank. The one-day installation – which will be situated at Observation Point – has been designed and built by British artist David Boultbee to celebrate how the nation has spread positivity and optimism on social media throughout January, typically characterised as […]
As part of the brand’s global campaign, Transform Today, Absolut has announced a new project with graphic novelist Rafael Grampa, one of the featured artists of the campaign. Entitled Next Frame, the collaboration will invite users from around the world to help shape what happens within a new original story created by Grampa – as […]
http://www.youtube.com/watch?v=sSKTi3dtpzw Everywhere Bacardi Limited does business, sustainability is something that’s not just encouraged – it’s expected. On the 152nd anniversary of its founding, family-owned Bacardi rolls out an ambitious sustainability campaign globally. Good Spirited: Building a Sustainable Future launches across the more than 150 markets where Bacardi sells its brands, including more than 75 offices […]
Moscow’s first-ever ice terrace with a bar has opened at the Reka Moscow restaurant in the heart of Russia’s capital. Almost twenty tons of pure Siberian ice was used for the creation of the 120 square meter area which can seat up to 80 people. Here, fashionable Muscovites will be able to drink their favorite […]
Caribou Coffee continues to innovate its coffee offering with the launch of its new Real Inspiration Blend, created through collaboration with its fans on Pinterest. In 2013, Caribou asked fans on Pinterest to share what inspires them, and from images and captions, Caribou roastmasters created a unique blended coffee with the sole purpose of inspiring […]
http://www.youtube.com/watch?v=iISQEwleMuo&feature=youtu.be Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring Grammy award winning artist Bruno Mars and the Red Hot Chili Peppers, created a bright moment for both fans in stands and tens of millions watching around the world to kick-off the Pepsi Halftime Show. More than 82,000 fans literally lit up […]
Popular Italian chef, TV personality and entrepreneur, Gino D’Acampo, has announced that all coffees served in ‘My Pasta Bar’ outlets will cost just one pound, in a move that throws the gauntlet to high street coffee chains who are charging considerably more for comparative drinks. “In Italy, we don’t believe that great coffee should be […]
http://www.youtube.com/watch?v=VteDp3IK-60#t=0 The Bell’s whisky company and South African creative agency King James, has a new ad that promotes its product by telling a heartwarming story. Directed by Greg Gray of Velocity films, this spot shows a man choosing to learn to read as he wants to read the book his son has just published. In […]