Coca-Cola Canada has inked a three-year sponsorship deal with ambitious homegrown tennis star Genie Bouchard, from Montreal, Quebec. Led by two of Coca-Cola‘s most recognizable brands, Coke and Diet Coke, the company will leverage Bouchard’s growing profile as one of the world’s most prominent rising young athletes – currently ranked 12th in the world. Coca-Cola […]
If 2013 was the year of the #selfie, then 2014 is set to be the year of the #friendsie, according to leading cider brand, Somersby. A new marketing campaign that kicks off in 20 countries demonstrates how a friendsie (a social version of a selfie), coupled with a Somersby, incites a feeling of togetherness and […]
Bud Light is donating a university scholarship to the Hispanic Scholarship Fund (HSF,) the nation’s largest not-for-profit organization supporting Hispanic American higher education, for each goal scored during the 2014 FIFA World Cup up to $250,000. The company will also celebrate soccer passions in the United States with a spectacular FIFA World Cup viewing party […]
7-Eleven, Inc. is giving new “wings” to customers this summer by offering an exclusive, limited-edition Red Bull flavor. The Red Bull Summer Edition will be available July and August at 7-Eleven stores across the United States and Canada, providing the effect of Red Bull Energy Drink with the new flavor of tropical fruits. In a […]
After a long wait, summer is finally here and everyone is looking to make this summer bigger and better than ever… Pepsi couldn’t agree more. To kick-off the season and ignite the fun at summer’s hottest destinations, Pepsi is giving consumers unparalleled access to experiences and events with the “Real. Big. Summer.” campaign. The brand […]
Leading Scotch Whisky Brand Label 5, is launching in mid-June an amazing competition through its Facebook pages, the 5” City contest, which invites its worldwide fans to take a 5-second Instagram video of their favourite city, to get a chance to win a round-the-world trip for 2! After the Catch the 5 contest and the […]
Starbucks and Arizona State University (ASU) announced the Starbucks College Achievement Plan, a powerful, first-of-its-kind program designed to unleash lifetime opportunity for thousands of eligible part-time and full-time U.S. partners (employees). Starbucks chairman, president and ceo Howard Schultz will host the first Partner Family Forum in the U.S. in New York’s Tmes Center and will join ASU […]
Nescafé, the world’s first instant coffee and the fifth most valuable food and drink brand, is launching a unified, global look and feel across all products in the 180 countries where the coffee is sold. It is the first time in the brand’s 75-year history that each and every Nescafé product will share the same […]
Heineken announced their second installment of the brand’s “Friends + Family” (#HKNFF) program – a seasonal, multi-city tour highlighting cultural events with local tastemakers in New York City, Atlanta, Chicago, Washington D.C., Houston and Philadelphia. The 2014 “Friends + Family” series hosts will include: creative director and designer, Va$htie Kola (New York); Revolt Marketing executive, […]
To promote Coca-Cola’s eco-friendly bottles that are partially made from plants, agency Ogilvy New York created a series of minimalistic ads. Making brilliant use of negative space, the ads are beautifully rendered in the company’s signature red and white. One ad shows a flower, but on a closer look, it also shows two faces kissing. […]