Glenmorangie, The ‘Spirit of The Open’ and Scotland’s favorite single malt whisky, has announced a new campaign that invites golf fans around the world to identify the world’s finest golf holes. The aim is to establish the ultimate list of the world’s 18 most ‘Unnecessarily Well Made Golf Holes.’ Glenmorangie takes great pride in the […]
Coca-Cola Canada has inked a three-year sponsorship deal with ambitious homegrown tennis star Genie Bouchard, from Montreal, Quebec. Led by two of Coca-Cola‘s most recognizable brands, Coke and Diet Coke, the company will leverage Bouchard’s growing profile as one of the world’s most prominent rising young athletes – currently ranked 12th in the world. Coca-Cola […]
If 2013 was the year of the #selfie, then 2014 is set to be the year of the #friendsie, according to leading cider brand, Somersby. A new marketing campaign that kicks off in 20 countries demonstrates how a friendsie (a social version of a selfie), coupled with a Somersby, incites a feeling of togetherness and […]
Bud Light is donating a university scholarship to the Hispanic Scholarship Fund (HSF,) the nation’s largest not-for-profit organization supporting Hispanic American higher education, for each goal scored during the 2014 FIFA World Cup up to $250,000. The company will also celebrate soccer passions in the United States with a spectacular FIFA World Cup viewing party […]
7-Eleven, Inc. is giving new “wings” to customers this summer by offering an exclusive, limited-edition Red Bull flavor. The Red Bull Summer Edition will be available July and August at 7-Eleven stores across the United States and Canada, providing the effect of Red Bull Energy Drink with the new flavor of tropical fruits. In a […]
After a long wait, summer is finally here and everyone is looking to make this summer bigger and better than ever… Pepsi couldn’t agree more. To kick-off the season and ignite the fun at summer’s hottest destinations, Pepsi is giving consumers unparalleled access to experiences and events with the “Real. Big. Summer.” campaign. The brand […]
Leading Scotch Whisky Brand Label 5, is launching in mid-June an amazing competition through its Facebook pages, the 5” City contest, which invites its worldwide fans to take a 5-second Instagram video of their favourite city, to get a chance to win a round-the-world trip for 2! After the Catch the 5 contest and the […]
Starbucks and Arizona State University (ASU) announced the Starbucks College Achievement Plan, a powerful, first-of-its-kind program designed to unleash lifetime opportunity for thousands of eligible part-time and full-time U.S. partners (employees). Starbucks chairman, president and ceo Howard Schultz will host the first Partner Family Forum in the U.S. in New York’s Tmes Center and will join ASU […]
Nescafé, the world’s first instant coffee and the fifth most valuable food and drink brand, is launching a unified, global look and feel across all products in the 180 countries where the coffee is sold. It is the first time in the brand’s 75-year history that each and every Nescafé product will share the same […]
Heineken announced their second installment of the brand’s “Friends + Family” (#HKNFF) program – a seasonal, multi-city tour highlighting cultural events with local tastemakers in New York City, Atlanta, Chicago, Washington D.C., Houston and Philadelphia. The 2014 “Friends + Family” series hosts will include: creative director and designer, Va$htie Kola (New York); Revolt Marketing executive, […]