Aquafina FlavorSplash, a line of sparkling and still water beverages and liquid water enhancers, is kicking off 2014 by encouraging teens everywhere to “Make a Splash” and celebrate their passions. To help spread the word, the brand’s first-ever national commercial will include Austin Mahone along with his new single, “Mmm Yeah” featuring Pitbull. The single will […]
Bud Light Platinum announced its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content. The campaign will feature partnerships with marquee DJs and national and local festivals. Turn Up Your Night will debut with Grammy nominated DJ/producer/songwriter Zedd. “Every night has that ‘turn up […]
As the official beer sponsor of the NFL, Bud Light aims to help make The Big Game one of the safest yet through the launch of a powerful new campaign that inspires fans to “Stay in the Game.” Bud Light is launching the “Stay in the Game. Drink Responsibly.” platform through an integrated campaign that […]
Wine Condom, #9 on Kicktraqs’ “Top 25 Hot List” for products to watch, is the mother-son brainchild of 20 year-old Mitch Strahan & his stand-up comedian, single mom, Laura Bartlett. “They say necessity is the mother of all invention,” laughs Bartlett. “In the case of Wine Condom – it just took a sense of humor!” […]
Bottled water packaging are usually more convenient than inspiring, but this concept design for VITA, a fictitious vitamin water brand, certainly made us sit up and take notice. Conceived as a school project by Anastasia Shtern at the British Higher School of Arts and Design in Russia, it consists of a simple bottle with pleasing […]
PepsiCo will present a free, three-day celebration of Super Bowl XLVIII and its hosts, New York and New Jersey, at Bryant Park in New York City. The food and beverage company today announced plans to transform a section of Bryant Park and offer the public complimentary tastes of unique, artisanal fare that features PepsiCo products […]
Saturday night saw the sale of a stunning rare 6 liter “Imperiale” version of the highly sought after Macallan M – the world’s most sophisticated single malt whisky, contained within a beautifully designed and meticulously crafted crystal decanter, for US $628,000 at Sotheby’s in Hong Kong. M represents a masterpiece created from the collaboration between […]
Proximo recently announced the launch of TINCUP American Whisky. Created by distilling legend Jess Graber, founder of Stranahan’s Colorado Whiskey, TINCUP is made from a unique blend of corn, rye and malt. Aged in new charred American white oak barrels, it is bottled at 84 proof in Colorado using pure Rocky Mountain water. On the […]
After taking it out of the market six years ago, Coca-Cola recently decided to reintroduce its low-sugar “Coca-Cola Light” in Brazil with a new eye-catching packaging design. Design studio Oz Estratégia + Design was commissioned to create the new branding, which is built around the concept of asking consumers, “Do you like it or love […]
Costa has been named the Nation’s Favourite Coffee Shop for its fourth consecutive year after industry experts Allegra published their annual Project Cafe13 UK report for 2013. 48% of consumers named Costa as their favourite coffee shop, a figure that has increased by almost 10% on last year’s result. Jason Cotta, Managing Director Costa UK […]