Zomato, the restaurant search and discovery service, has rolled out a completely revamped version of its web and mobile product. Building on its already rich and exhaustive restaurant database, and ratings and reviews from its millions of monthly users, Zomato has now added a new, social layer to restaurant discovery – personalised recommendations from people […]
Japanese beer company Kirin has created a charmingly whimsical ad to promote its new ‘Salt and Fruit’ soda. Created as part of its ‘Sekai no Kitchen Kara’ series which translates to ‘From the Kitchens of the World’, the drink in this spot is apparently inspired by the flavors of Thailand. The ad features an adorable […]
Diageo, the world’s leading premium drinks business, announces today the global launch of Haig Club Single Grain Scotch Whisky, in partnership with global sporting icon David Beckham and British entrepreneur Simon Fuller. Working alongside Diageo, Beckham and Fuller will play a fundamental role in developing the brand, its strategy and positioning. David Beckham will also […]
With Cinco de Mayo falling on a Monday, for the second straight year, Americans everywhere will be faced with celebrating Cinco on a day not fit for the occasion. To save this time-honored celebration, Dos Equis’ “Dos de Mayo” campaign is returning on Friday, May 2nd to help fans everywhere ignite their fiestas all weekend […]
Dewar’s, Bacardi’s Scotch whisky brand, announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future. All […]
Carlsberg Group is launching its first global venture into the ‘hard drinks’ category – the category, which was launched in the USA in 1999 and is now worth $1bn per annum. Seth & Riley’s Garage will be launched initially in Russia and Canada. The new refreshing alcoholic beverage is inspired by the USA’s tradition of […]
The Board of Directors of Bacardi Limited, the largest privately held spirits company in the world, announced the departure of president and chief executive officer Ed Shirley. Mr. Shirley expressed his plans to return to retirement after a successful 36-year career. An interim CEO will be announced shortly and will serve until a successor is […]
The Cuba Mountain Coffee Company (CMC), the company behind the new ethically and sustainably farmed and artisan-roasted Alma de Cuba gourmet coffee brand will be launching an entry-level mini 225gm pack available at £7 from their e-commerce site (wholesale £4.50). A steady increase in production of top-end coffee from the island and the growing close […]
Danish chocolate milk brand Cocio is hitting the streets of London for its first UK campaign, with targeted sampling activity to generate intrigue around the brand. Activity kicked off on Friday 4th April, led by Space. As lead BTL agency for Cocio, which is owned by dairy company Arla, Space is responsible for delivering a […]
To demonstrate the portability of its drinks, British juice brand Robinsons and agency Iris Worldwide enlisted Oscar-winning special effects studio Framestore, who were behind the effects for Gravity, to create a space-themed ad for its new ‘SQUASH’D’ juice concentrate. The studio sent a group of eight on board a jet and dropped them from 35,000 […]