After getting shoppers in Milan to share a cab ride together, Coca-Cola’s latest ‘Happiness’ stunt involved giving out free wrapping paper to shoppers in Belgium. Together with Duval Guillaume, it created billboards that dispensed wrapping paper and installed several of them in shopping malls across the country right before Christmas. Shoppers could help themselves to […]
Coca-Cola is launching a multi-channel brand campaign dubbed “Reasons to Believe”, a push designed to remind consumers there is more good than bad in the world. http://www.youtube.com/watch?v=vPqtwPhrwi0 The new ad campaign centres around a 60-second TV spot, soundtracked by a child choir version of Candi Staton’s 1986 single “You Got the Love”. It shows negative vignettes – […]
Morrisons has unveiled its online grocery store, featuring a virtual bakers, butchers and fishmongers. Deliveries will begin across much of the Midlands on 10 January 2014, with customers to receive a one-hour time slot of when their goods will be delivered. Dalton Philips, chief executive of Morrison, said: “This fresh food offer will be the […]
http://www.youtube.com/watch?v=Wxf51cxqglk It wouldn’t be the holidays without a warm and fuzzy seasonal ad from everyone’s favorite soft drink company, and Coca-Cola’s Christmas ad is definitely high on the feel-good factor. Created by advertising agency DAVID, the ad features a Coca-Cola cab ferrying passengers amidst the busy holiday rush in Rome, picking up passengers going the […]
Bulletproof has revamped the packaging for Cadbury’s hot drink range. Cadbury’s hot drink range includes instant hot chocolate and drinking chocolate as well as the Highlights range. Bulletproof says it wanted to create a more recognisable product that does justice to the reputation of Cadbury. The redesign follows a new look for Cadbury Dairy Milk, […]
getWaiter!, the smartphone app which makes it easier for diners to call their waiter, has found that more of us would sooner opt for stress-free over stressful this year. More people will eat out for their main Christmas meal, with favourite menu choices being the traditional Turkey dinner, Indian cuisine and steak. As it takes […]
Exotic coffee merchants, Sea Island Coffee has secured two prestigious listings in the gourmet grocery section at Harrods, London and the gourmet food collection at Heathrow Terminal 5’s Caviar House & Prunier store. These exciting collaborations, which will showcase a wide range of specialist coffees including Jamaica Blue Mountain, Hawaii Kona and Signature Espresso Blend among […]
innocent will introduce a new long-term strategic approach to their consumer marketing with the launch of a brand new campaign this January. Moving away from a focus on individual products, the new approach will see innocent communicating to consumers on an emotional level, putting the innocent brand at the heart of their campaigns under the […]
EU-US trade talks should create a more level playing field by removing taxes on European brewers from which their American competitors are exempt, said panellists at the 4,500-strong Brewers of Europe’s annual Beer Serves Europe gala highlighting a sector that supports 2 million jobs. Whilst the EU sets a level playing field and the reduced […]
Tequila Avion announced the launch of Avion Reserva 44, an exceptional extra anejo tequila. Avion Reserva 44 is hand bottled in extremely limited batches and carefully filled into a fire-polished, luxurious crystal bottle. Only 744 cases of the unique, handcrafted extra anejo tequila will be available worldwide and the brand will unveil the first 150 […]