Grolsch, the premium continental lager brand, is launching ‘The Green Light District’ – a multichannel campaign targeting drinkers in Brighton that has been created by integrated experiential agency, LIFE Experience. The campaign, which takes in experiential, ambient media, social, PR and promotional activity, is aimed at driving consumer engagement and trial of the iconic lager. […]
Winebotas, a Chicago based company, launches a new website and presents their new collection with product upgrades and new striking designs. After a succesful launch at the beginnnig of 2011 where more than twenty modern design and lifestyle publications –including Details magazine and Cool Hunting– featured the Winebota, this traditional product from Spain quickly became […]
Marissa Nichols and Ryan Lufkin were eating lunch one day at Salt Lake City’s Food Truck Thursday at the Gallivan Center, and wondered why ice cream trucks hit the roads in the summer to keep people cool but there were no hot chocolate trucks to keep people warm in the winter. And with that, the […]
Buddy has created a new identity for Sharp’s Brewery, and is overhauling sub-brands and packaging for its portfolio of drinks. The new Sharp’s identity features a wave holding device ‘which talks about the North Atlantic coast of Cornwall’, where the brewery is located, says Buddy creative partner Mark Girvan. One of the main drivers of […]
Drinks giant Diageo has offered to sell most of its Whyte & Mackay business to address regulators’ concerns over competition in the blended Scotch whisky market. The offer, made to the Office of Fair Trading, followed Diageo’s purchase of a 25% stake in Indian company United Spirits, which owns Whyte & Mackay. The deal prompted […]
A heated sports rivalry is a cause for tailgates, touchdown dances and raising a Captain Morgan Spiced Rum and cola with friends. To heighten the excitement this season and to ensure responsible decision-making while enjoying a good game, Captain Morgan, the most famous privateer of all time, will officially adopt a live, pet alligator named Cola. […]
Publishers Blue Crow Media has created maps that help coffee aficionados find the best coffee shops in New York, Paris and London. The limited edition speciality coffee maps feature over 100 leading cafes in these cities, that serve beans roasted by leading artisan roasters. Printed on high-quality recycled paper, these maps contain no frills and […]
John Smith’s Extra Smooth, one of UK’s favourite ale, is ‘upping the ante’ with the launch of a new creative campaign that harnesses the brand’s links to horseracing and the smooth, No Nonsense credentials for which the beer is famous. The year-round press and radio campaign, which will embrace brand ads and racing advertorials, will […]
Whether at the gym, shopping mall or office, ZICO Pure Premium Coconut Water provides the natural replenishment you need to renew. And now ZICO will be able to fully access the scale benefits of the Coca-Cola system. The beverage giants and ZICO Beverages LLC announced that Coca-Cola has acquired the outstanding ownership stake in ZICO. […]
Del Monte Arabia launched Fruit Explosion, a fun and interactive Facebook game with exciting prizes to be won. The campaign is focused on promoting the new Del Monte Juice Drinks with Bits – activated by a fully integrated bilingual social media regional support to boost the Del Monte brand, product awareness and preference across the region. Campaign […]