Everyone has a story. The Bacardí brand and family’s story can be summed up with one word: “Untameable.” With more than 150 years of uncompromised passion triumphing against extraordinary odds, Bacardí is the rum brand with tales where the truth is better than any fiction. Fearlessly honoring its legacy, the brand with “Irrepressible Spirit” written in its […]
Tequila el Jimador, the No. 1 selling 100 percent agave tequila in Mexico, significantly updated its bottle aimed at expanding the brand’s footprint. Tequila el Jimador’s evolution in packaging design presents a new premium look to match the quality of the product. As part of the campaign, the brand will continue to encourage consumers to […]
Atlantico Rum, the specialty craft rum owned by Aleco Azqueta, Brandon Lieb and international music superstar Enrique Iglesias has announced distribution in Mexico, expanding the growing brand’s reach more than ever before. The brand will be sold at La Europea, Mexico’s prominent gourmet food and spirit retailer, as well as numerous high-end restaurants and bars […]
Fresh off launching their holiday campaign in the UK and introducing their own vintage-inspired fashion line, Coca-Cola has now decided to combine the two ideas together and unveiled a microsite that lets you generate your own ugly Christmas sweater—as a final touch to complete the year-end holidays. Made with the help of New York based agency […]
http://www.youtube.com/watch?v=oEisS1116zs SodaStream is helping consumers ring in the season with the merriest of berries—cranberries that is! The leading manufacturer and distributor of home carbonation beverage systems announced the launch of three new flavours co-branded with Ocean Spray, in advance of the most popular cranberry time of the year. And who better to introduce this dazzling […]
Just in time for the holidays, Newcastle is introducing a new limited-edition brew that will have fans calling for a Cabbie in more ways than one. Beginning this month, beer drinkers can hail a Newcastle Cabbie Black Ale in bars and liquor stores nationwide. Cabbie is a deep, dark black ale with a soft hoppy […]
Jamba Juice Company, a leading healthy, active lifestyle brand is encouraging Americans to tap into a whole new way to enjoy Jamba with the Million Free Smoothie or Juice Giveaway. Starting on November 15, consumers who download the free Isis Mobile Walletapp on their smart phone can receive one small smoothie or 12 oz. juice […]
The Coca-Cola Company and Ford Motor Company are fueling more sustainable design by collaborating on a first-ever interior fabric made from the same renewable material used to produce Coca-Cola’s PlantBottle Technology packaging. The two companies today unveiled a Ford Fusion Energi plug-in hybrid vehicle with Coca-Cola PlantBottle Technology interior fabric surfaces covering seat cushions, seat […]
Wouldn’t it be nice to enjoy a warm cup of your favorite coffee on your commute? Coffee giant Starbucks has made this possible in Switzerland, by collaborating with Swiss train company SBB to convert a train into a mobile Starbucks store. This is the first time Starbucks has tried out this concept—the double-decker car runs […]
Bulldog London Dry Gin, deemed ‘the world’s most mixable gin,’ has signed on with Gruppo Campari for distribution throughout the United States and certain other international markets effective January 1, 2014. Gruppo Campari is a major global spirits company and the owner of iconic brands, including Campari, Aperol, SKYY Vodka, Wild Turkey Bourbon, Appleton Estate Jamaican […]