The Munich-based traditional brewing company Paulaner has increased its sales in the CIS region by around 15% during the last three quarters. As a result, the Soviet Union’s successor states are now among Paulaner’s most dynamic export markets. Russia is still Paulaner’s most important market in the CIS region. In Moscow and St Petersburg, customers […]
Champagne brand Veuve Clicquot has created a packaging for its drink that not just looks good, but also comes in useful. Combining form and function, the limited edition paper packaging called ‘Fashionably Clicquot’ is an elegant carrier that has two parts: the top that can be removed, and the bottom that unfolds to turn into […]
The Smirnoff Co., maker of the world’s number one vodka, announces the global launch of the Mixhibit app, the groundbreaking new tool that blends users’ best moments captured on Facebook, Instagram and Twitter into a one-of-a-kind video. http://www.youtube.com/watch?v=0SsGMykl5jU Available now at the iTunes Store and Google Play and rolling out to more than 25 markets this fall, […]
Wine industry leader in innovation Truett-Hurst wine company of Healdsburg, California, says no to marketing green-washing. The release of the first paper wine bottle in the U.S. from Truett-Hurst is the real thing. The paper wine bottle, branded PaperBoy, is a molded outer shell in the shape of a wine bottle, made from recycled cardboard […]
The independent arbitrator in the dispute between Kraft Foods and Starbucks Coffee Company ruled today that Starbucks must pay more than $2.7 billion in total cash compensation for its unilateral termination of the companies’ coffee contract. The award includes compensation for the fair market value of the agreement, a premium for improper termination and interest. […]
To celebrate the start of the holiday season and the new White Chocolate Mocha, Los Angeles could receive a winter escape courtesy of McCafe. McDonald’s national Winter Wonderland Contest will bring residents of one snow-free city, like Los Angeles, the magical wonder of snow they’ve been missing, complete with snowflakes falling from the sky, snowmen, […]
New Amsterdam Vodka announced the launch of its first ever national television advertising campaign. The essence of the campaign, titled “It’s Your Town,” celebrates a generation of consumers that revels in a night out on the town, but with a sense of responsibility and pride in the community. https://www.youtube.com/watch?v=_uzZsMVkeQ4 Created in tandem with the San […]
Nescafe Dolce Gusto officially announces a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under the new “Live With Gusto” creative platform. Known for its innovative and design-conscious line of professional at-home specialty beverage machines, Nescafe Dolce Gusto will bring to life the “Live With Gusto” platform in a fully integrated marketing […]
London-based start-up Desk Beers has recently started a service that we feel will make Fridays even more awesome than they already are—a beer subscription service that sends craft beers from London breweries right to your work desk every Friday. Not only would you be able to discover and taste great local beer, it also seems […]
http://www.youtube.com/watch?v=wQ_uGS_hD-k&feature=youtu.be Nespresso has called on Hollywood A-listers George Clooney and Matt Damon to help launch its new digital platform, run in partnership with Google and YouTube. “This partnership is not just about a TV campaign,” explained Jean-Marc Duvoisin, CEO of Nestlé Nespresso S.A. “This leap forward in our brand strategy is about giving coffee lovers the […]