Grey Goose vodka and the PGA Tour announced a marketing relationship designating Grey Goose as the Tour’s “Official Spirit” for the next three years. Terms of the agreement were undisclosed. The new relationship builds upon the brand’s long-standing commitment to, and leadership position in, the sport of golf. Engaging golf enthusiasts for more than a decade, Grey […]
This month, Peroni Nastro Azzurro – the premium Italian beer – is proud to celebrate 50 years of passion, craftsmanship and contemporary Italian style. Since 1963, Peroni has applied Italian style to the world of beer, using the finest ingredients to yield a crisp and refreshing lager with an unmistakable character. Staying true to Italian […]
Nothing marks the start of the holiday season quite like Celestial Seasonings holiday teas. So, to help tea drinkers immerse themselves in the holiday spirit and share the magic of the season, Celestial Seasonings will enable 25,000 fans to surprise a special someone anywhere in the country with a special delivery of Celestial Seasonings holiday […]
To meet overwhelming customer demand, HiLine Coffee Company has launched seven new espresso blends that capture the richness and diversity of New York’s coffee culture in convenient Nespresso compatible capsules. Named after New York City neighborhoods that host some of the best cafes in the world, HiLine Coffee’s new blends provide a range of intensity […]
Oregon-based Union Wine Company has decided to put their Underwood Pinot Noir and Pinot Gris into cans instead of bottles—while this saved them 40% of their packaging costs, the decision was actually made as an attempt to revamp the wine-drinking experience. Based on its philosophy of “making great craft wine minus all the fuss”, this […]
Costa, one of UK’s favourite coffee shop, will for the first time in the company’s history, introduce not one, but four very special Christmas-themed take-away cups to its stores this festive season! The fabulous range of cups will be available in all of Costa’s 1,600 UK stores from 7th November 2013 and will remain in […]
Starbucks unveiled its newest outpost, Teavana. Unlike the company’s other 13,000+ stores, Teavana will only carry tea and it will be served in a calm environment specifically designed to lure the 158 million Americans who prefer Chamomile over cappuccinos. In addition to an interior design that caters to tea drinkers–here food displays come after you […]
Based on the idea that one can lead a non-sedentary, healthy lifestyle by making small changes to their everyday routine, advertising school Escola Cuca in Sao Paulo, Brazil has created an interactive subway ad for Coca-Cola that urges commuters to take the stairs. The ad consists of placing a weighing scale at the base of […]
http://www.youtube.com/watch?v=ArIWEM2znO8 Proximo spirits has launched a global campaign to promote its 1800 Silver Tequila brand. Devised by VIA Agency, the campaign is based on the premise that the premium tequila landscape is too cluttered with style and flash and too little substance. Three 60-second and one 15-second spots starring Ray Liotta have been created, suggesting […]
Gravity Road, the Cannes Lions award-winning creative company working with Bombay Sapphire, the world’s number one premium gin, has launched a new global advertising campaign for the brand – Imagination Distilled. Gravity Road brought Nexus Productions on board for the UK launch, to realise Gravity Road’s creative concept of the ‘Imagination Machine’ across print, an […]