Rubber Republic were asked to create a fun piece of content for the Yorkshire Tea “Brew Tube” channel that engages an audience with the brand in a fun way, and tests the water for future channel content that places entertainment first. Rubber Republic conceived and wrote a song about the wonders of tea, collaborating with […]
http://www.youtube.com/watch?v=1YB8V9iV0qI When coffee lovers tap out their next Twitter or Facebook post exalting Dunkin’ Donuts famous brew, they may find themselves starring in the company’s new social media-based ad campaign. A carefully selected group of Facebook and Twitter users who’ve tagged their posts with a #mydunkin hashtag are in fact already appearing in a 7-spot […]
Jean-François van Boxmeer, Chairman of the Executive Board and CEO of Heineken, and Alexis Nasard, President of Western Europe & Chief Marketing Officer have spent November 6 visiting the company’s cider business HP Bulmer in Herefordshire. The company used the visit to call upon the Chancellor to halt the automatic, above inflation, increase in cider duty each […]
South Australia’s Coopers Ale has won the Best Marketed Beer award at the Australian Liquor Industry Awards, with the brewers subsequently thanking their supporters via Facebook. The award is given to “the beer or cider brand that has received the most effective promotional support including POS, advertising campaigns and trade incentives.” Coopers were up against […]
Kenco is promoting the quality and taste of its wholebean instant coffee Kenco Millicano with a series of brand experience activities. Created by Arc London, the campaign will kick off at the Good Food Show in London and Birmingham beginning November 15, and at Taste of Christmas in London. Focussed around taste, the activity will […]
At the Haneda Airport in Tokyo, Japan, stands a vending machine that offers its patron art with their coffee. Debuted a few years ago, the ‘Yojiya Café Selection’ vending machine is said to be the first coffee vending machine in the country that offers latte art. Each cup of Joe from this machine is priced […]
Gallo Family Vineyards announces the fourth annual Every Cork Counts campaign to help raise $100,000 to support the efforts of the Meals On Wheels Association of America. With 8.8 million seniors facing the threat of hunger today, the program offers Americans a simple way to make a difference during the holidays. According to a Gallo […]
Costa, one of the UK’s favourite coffee shop, launched its speciality food and beverage Christmas menu, available in all of Costa’s UK stores throughout the festive season. Christmas is about to sparkle like never before as this year’s Christmas range of indulgent speciality drinks not only taste great but look amazing too! Each drink has […]
http://www.youtube.com/watch?v=H82ECon6aN8 In 2012, Hennessy introduced the world to the Wild Rabbit – a metaphor for one’s inner drive to succeed – through its immersive “Never stop. Never settle.” campaign featuring Manny Pacquiao, Martin Scorsese and Erykah Badu. This year, Hennessy and Droga5 juxtapose three men from different eras with their own relentless pursuits in “The […]
http://www.youtube.com/watch?v=S7RKwGxaUSQ McDonald’s UK launched a campaign to promote Mocha, a new speciality coffee and the latest addition to its McCafé premium beverage and sweet snacking range. The TV commercial, created by Leo Burnett, introduces the viewer to a variety of people experiencing those moments in everyday life when they just need a coffee: whether it’s […]