Jim Beam Bourbon made history by achieving a bourbon-industry first by filling its 13 millionth barrel of bourbon since the repeal of Prohibition in 1933. The barrel was personally filled and sealed by Fred Noe, Jim Beam’s great-grandson and seventh generation master distiller, at the company’s flagship distillery in Clermont, Ky. Also on hand to […]
Iconic Italian wine brand Luna Di Luna announces an exciting innovation to The Original Italian blends, with a revolutionary new look created using state-of-the-art technology and complimented by a revamped product portfolio. A cornerstone of the Enoitalia, SpA global wine portfolio, and imported to the U.S. by Enovation Brands, Inc., Luna Di Luna is re-launching […]
The Russian agency Red Pepper has come up with a clever and creative packaging design for an eco-friendly beer. In the above video, they stated that many concept designs for beer are beautiful—however, a lot of additional information has to be inserted into the packaging before it can be sold. Due to this requirement, many […]
Mountain Dew announced that, for the first time, Mtn Dew Baja Blast – which was introduced 10 years ago as a “Taco Bell Original” – will also be available for a limited time in bottles and cans. The tropical lime flavoured beverage will hit shelves starting on May 5. While Mtn Dew Baja Blast is […]
Imagine a Starbucks iconic white cup covered in pink hearts, colorful zig zag lines or an artistic sweep of shapes encircling the green Siren logo. Taking a cue from customers who have been doodling designs on cups for years, Starbucks is launching a White Cup Contest. The contest encourages customers in the U.S. and Canada to decorate […]
Residents in the US may soon be able to get their alcoholic kick from a powdered alcohol named ‘Palcohol’, after it was recently approved by the Federal Government. Scheduled to arrive in liquor stores this fall, creator Mark Philips touts it as a solution to carrying heavy bottles of wine, beer or spirits around. ‘Palcohol’ […]
Coca-Cola has joined forces with internationally acclaimed singer-songwriter Aloe Blacc, to launch ‘The World is Ours’ – a mash up of a newly written and recorded Aloe Blacc song combined with lyrics and sounds from the original version of ‘The World Is Ours’ by David Correy and Monobloco. The beat for ‘The World is Ours’ […]
Seth & Riley’s Garage, a recent addition to Carlsberg’s portfolio, , just launched a new worldwide advertising campaign for their hard lemonade drink. Duval Guillaume was appointed as the lead global agency to develop the core brand platform, strategy, and the full campaign. The tagline for the brand is “Kind of genius. Kind of.” and […]
The Danish National Museum and Skands Brewery have come together to make a beer using a recipe that is 3,000 years old. Called “Egtved Girl’s Brew”, the beer is named after a Nordic girl who lived during the Bronze Age, and is a reconstruction of the brew that she and her people probably drank 1,370 […]
Grey Goose vodka announces the launch of its newest innovation in the United States, Grey Goose Le Melon flavored vodka. Expertly crafted by Grey Goose Maître de Chai (Cellar Master), Francois Thibault, Grey Goose Le Melon is a discerning combination of the World’s Best Tasting Vodka and the prized essence of ripe, juicy Cavaillon melons. On the heels of […]