Belvoir Fruit Farms Helps Lighten up January

Belvoir Fruit Farms Helps Lighten up January

Premium soft drinks producer Belvoir Fruit Farms is extending the brand with a lighter version of its Elderflower Pressé. With 30 per cent less sugar; the Elderflower Pressé Light is more delicate in taste than the original pressé but with the same heady, floral aromas of freshly picked Elderflower, tangy citrus from pressed lemon juice […]

Cerveceria Mexicana Brewery Expands to Meet Demand for Its Mexican Beer

Cerveceria Mexicana Brewery Expands to Meet Demand for Its Mexican Beer

Drinks Americas, the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states, announced that the third largest brewery in Mexico, Cerveceria Mexicana, the brewery that produces its leading premium authentic Mexican beers, is expanding its facility to accommodate growing demand in the U.S. and abroad. Located in the […]

Underwater Dancers Used to Show the Beauty of Kusmi Tea’s Blends

Underwater Dancers Used to Show the Beauty of Kusmi Tea’s Blends

http://www.youtube.com/watch?v=EKSWR5896Rw French agency Quai Des Orfevres decided to take the artistic route for Kusmi Tea‘s new advertising campaign. The ads use underwater dances to depict the various tea blends. The campaign consists of 3 spots, each film representing one of the Kusmi Tea blends : Sweet Love, BB Detox and Prince Wladimir. For those unfamiliar […]

Newcastle Brown Ale Lampoon Super Bowl with ‘Mega Huge Football Game’ Ad

Newcastle Brown Ale Lampoon Super Bowl with ‘Mega Huge Football Game’ Ad

Newcastle Brown Ale is seeking to gain a slice of the Super Bowl advertising action without the hassle and expense of actually commissioning an ad and buying screen time – by firing up a tongue-in-cheek caricature of some of the bloated real-life offerings the game provides. The Heineken owned brand has teamed up with Droga5 […]

Coca-Cola Vending Machine Spreads Summer Cheer at Cold Swedish Bus Stop

Coca-Cola Vending Machine Spreads Summer Cheer at Cold Swedish Bus Stop

http://www.youtube.com/watch?v=sIp-jcuO-kU On 18 December 2013, it was cold, dark and dreary in Uppsala, Sweden—with 185 days to go before mid-summer day comes around, Coca-Cola decided to spread a little summer cheer with a special vending machine, which is dubbed “The Happiness Machine”. Installed at a bus stop, this machine would turn itself on and light […]

Karmarama Creates Craft Beer Brand to Raise Money for Cancer Charity

Karmarama Creates Craft Beer Brand to Raise Money for Cancer Charity

A group of seven creatives from the London-based ad agency Karmarama have found an awesome and unconventional way to contribute to the fight against prostate cancer. Inspired by their passion for craft beer, they have established Two Fingers Brewing Co. and created “Aurelio”, a non-profit craft beer—all profits from its sales will go to Prostate […]

Austin Mahone & Aquafina FlavorSplash Make Big Waves In 2014

Austin Mahone & Aquafina FlavorSplash Make Big Waves In 2014

Aquafina FlavorSplash, a line of sparkling and still water beverages and liquid water enhancers, is kicking off 2014 by encouraging teens everywhere to “Make a Splash” and celebrate their passions. To help spread the word, the brand’s first-ever national commercial will include Austin Mahone along with his new single, “Mmm Yeah” featuring Pitbull. The single will […]

Bud Light Platinum Announces EDM Campaign Featuring Zedd

Bud Light Platinum Announces EDM Campaign Featuring Zedd

Bud Light Platinum announced its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content. The campaign will feature partnerships with marquee DJs and national and local festivals. Turn Up Your Night will debut with Grammy nominated DJ/producer/songwriter Zedd. “Every night has that ‘turn up […]

Bud Light & Bruce Smith Urge Fans to “Stay In The Game” During Super Bowl XLVIII

Bud Light & Bruce Smith Urge Fans to “Stay In The Game” During Super Bowl XLVIII

As the official beer sponsor of the NFL, Bud Light aims to help make The Big Game one of the safest yet through the launch of a powerful new campaign that inspires fans to “Stay in the Game.” Bud Light is launching the “Stay in the Game. Drink Responsibly.” platform through an integrated campaign that […]