The brewers at Samuel Adams are ushering in the new year with a new spring beer—Samuel Adams Cold Snap—the newest addition to the brewery’s popular seasonal beer collection. Brewed for spring’s transition away from the hearty brews of winter to the bright, lighter-bodied beers of summer, Cold Snap is the brewers’ take on a Belgian-style […]
The New Year is here and after indulging in all the holiday temptations, it’s time to start shedding those pounds. The best way to do it? With a diet that includes key power foods and exercise. Studies show milk can help dieters get leaner. And to get motivated, the California Milk Processor Board (CMPB), the […]
Drinks giant Heineken has teamed up with DJ Armin van Buuren to launch a global responsible drinking campaign called ‘Dance More, Drink Slow.’ The tie-up aims to promote moderate drinking on nights out and is accompanied by a new music track, ‘Save My Night’, and a short film ‘The Experiment’, both of which were produced […]
As a new year begins and consumers return to work, many will be looking for an energy kick. But according to new research from Mintel, nearly six in 10 Americans (59%) who are current energy drink or shot users say they worry about the safety of energy drinks and energy shots. However, despite allegations of […]
With the craft beverage industry on a stellar rise in recent years, Blue Ridge Community College’s decision to launch a two-year degree program in “Brewing, Distillation and Fermentation” last year seems to make a lot of sense. The program aims to produce a ready pool of skilled workers for the rapidly growing craft beer industry—according […]
As a new year begins and the thoughts of many Brits turn to the tricky problem of how to alleviate the excesses of the festive season, new research from Mintel reveals we are a nation of dieters, with a massive 55% of Brits – equating to 29 million – having tried to lose weight in […]
http://vimeo.com/81554052 Belvedere Vodka, the world’s first super premium vodka, announces the launch of its first ever laser cut bottle with LED technology, the Belvedere Silver Saber. Just in time for New Year’s Eve festivities, the Silver Saber will feature a special lighting element that will completely illuminate the Belvedere bottle. It will be showcased during […]
TBWA\Chiat\Day‘s latest spot for Gatorade broke on Christmas day. http://www.youtube.com/watch?v=sB6AS9bfEx8 Whether you’re a professional or an everyday athlete, “Cadence” celebrates the dedication, persistence and repetition of athletes around the world who all know what it takes to win. Featuring Dwyane Wade, Serena Williams, Derek Jeter and Robert Griffin III, Gatorade celebrates a day-in-the-life of athletes […]
Budweiser unveiled Knitbot, a Twitter powered knitting machine, in time for the Christmas jumper season. Part of Budweiser’s campaign to advise and encourage people to appoint designated drivers over the festive season, Knitbot works by using a special chip designed to respond to hashtag mentions of #jumpers4des on Twitter. The more hashtag mentions received, the […]
While the weather outside may be frightful, restaurants and bars are focused on keeping the nightlife sizzling hot. With mixologists diligently working to come up with fresh, new and innovative drinks, tea cocktails are showing up more often on the drink menu and Teatulia Organic Teas is helping to pioneer this trend. According to the […]