Beer baths were believed to have healing and restorative powers in ancient Egypt. Taking after this belief, Austrian brewery Starkenberger Brewery built beer swimming pools that you can take a dip in to regenerate. In the centuries-old brewery castle located on the outskirts of Munich, Germany, there are seven heated beer pools that each contain […]
Carlsberg is gearing up for one of the biggest tournaments in women’s football. The UEFA Women’s EURO 2013 is taking place in Sweden in July and Carlsberg is the official beer of the tournament. The sponsorship of the UEFA Women’s EURO 2013 tournament, which kicks off on 10 July, is part of the recently announced […]
To celebrate the launch of its new ‘Highlander Honey’ whiskey, whiskey brand Dewar’s decided to employ the help of nature’s original 3D sculptors: bees. New York agency Sid Lee employed The Ebeling Group, the company behind the “Eyewriter Project,” to undertake this impossible project. Using 80,000 bees, they ‘3B-printed’ a bottle-shaped sculpture made out of […]
To promote its Blue Label drink in China, whiskey brand Johnnie Walker brought martial art legend, Bruce Lee, ‘back to life’ in its latest ad. Created by ad agency BBH, the 90-second ad called ‘Game Changer’ features a CGI ‘Bruce Lee’ narrating his famous ‘Be Water’ philosophy. According to Joseph Kahn, the director of the […]
Martini is celebrating its 150th anniversary this year and as part of the 150th anniversary celebrations this summer, the Martini Royale Terrazza will be at the Coronation Festival, taking place 11th – 14th July. This marks an historic year for both Her Majesty The Queen and the world famous Martini brand. Currently the No. 1 […]
BKWLD has launched VNTG; a unique, simplified approach to wine cellaring apps, meant to catalogue the wines you have and let you know when to drink them. It’s an app driven by data, design and a love of wine. Development Director, Aaron Nunley, and Technical Director, Justin Jewett, partnered with VNTG’s visionary and designer Ed […]
Peroni Nastro Azzurro was announced as the “Official Beer of the America’s Cup.” This partnership aligns the iconic Italian lager with one of sailing’s most prestigious international competitions. Fans of the America’s Cup will be able to enjoy a crisp, refreshing Peroni at the America’s Cup Park and America’s Cup Village as they watch the […]
Back in 2009 BBH dared to dream the impossible in a campaign for Robinsons. In ‘Imagine’, directed by Benito Montorio, the agency speculated how the people of the UK might react if a Briton was to win Wimbledon. Following Andy Murray’s victory in straight sets against Novak Djokovic, we need wonder no more – and […]
Coca-Cola Great Britain is introducing a new slimline 250ml can across Coca-Cola, Diet Coke and Coca-Cola Zero. This new pack is being introduced in addition to the standard 330ml can and reflects the company’s commitment to offering consumers a greater choice of refreshing products to suit all lifestyles. The 250ml can will be widely available […]
SSP, the leading dedicated operator of food and beverage brands in travel locations, is pleased to announce that it has appointed Kate Swann as Chief Executive Officer effective from September 4. She succeeds Andrew Lynch who will stand down after nine years in the role. Kate Swann has had a 23 year career in the retail […]