‘Lickable Skin’ is a cocktail created by Play, a bar opened by the Museum of Sex in New York City, and it tastes like “kissing a man who has just shaved and smoked a cigarette”. The unusual drink was the creation of Dutch artist Bart Hess, and is his first food art piece which is […]
Nestlé has announced it will achieve zero waste in all of its 150 European factories by 2020. This means that no factory waste will go to landfill or be incinerated without energy being recovered from the process. “The decision to achieve zero waste illustrates Nestlé’s commitment to environmentally sustainable business practices,” said Laurent Freixe, Nestlé […]
Ballantine’s has unveiled brand positioning aimed at associating the Scotch whisky brand with authenticity, self-belief and conviction. ‘Stay True’ will begin rolling out across key markets from October. The campaign will be spearheaded by a TV spot and will also run across press, outdoor and online media. The activity features a number of ‘Stay True’ […]
Johnnie Walker, the world’s leading Scotch Whisky brand, unveiled the jewel in the crown of its new and exclusive range, the Johnnie Walker Explorers’ Club Collection – The Royal Route. Exclusively available to adventure seekers who adopt the exploratory ethos of the John Walker & Sons agents, this luxury blend completes the first Series of the […]
McDonald’s is unifying its premium drinks and sweet snacks under its McCafe sub-brand in the UK ahead of a marketing drive to lift awareness of the products. The McCafe logo will appear on hot drinks and small carry-out bags for its baked goods from October 16 as the restaurant looks to drum up awareness following […]
Brand & packaging company Pure has designed celebratory packaging for real ale company Loddon, for a limited-edition ale created to mark the brewery’s 10th anniversary. With Pure’s design befitting the premium quality of the product and this important milestone in the company’s history. The commemorative bottle label and tube are presented in black and ingeniously […]
7-Eleven, the largest convenience store chain in the world with more than 50,900 stores in sixteen countries, introduced a new look in the US. The new store was designed by Ohio-based WD Partners. The new logo features the “7” of the old 7-Eleven logo paired with a lowercase “eleven” in white, on a black background […]
Tea Forte, the global luxury tea company, announced the launch of their innovative line of Noir pan-roasted black teas. Carefully crafted using select leaves from the famed Jamguri tea garden in the Assam highlands in Northern India, Noir tea offers a robust concentrated character to delight even the coffee purist. “While tea is the second most consumed […]
Absolut has unveiled a new limited edition bottle which pays tribute to one of America’s most iconic cities—Chicago. Designed by Ross Bruggink and crowdsourced by the Threadless community, this bottle pays tribute to the city’s culinary culture, neoclassical architecture and its largest skyscraper. Ross commented: “The bottle represents all of the iconic elements of Chicago […]
Inspired by the work of Devon-based drinks pioneer Kate Hudnott, Taxi Studio has recently collaborated with her to create Hudnotts – a wickedly exciting range of flavoured spirits. “This project was overflowing with craftsmanship and creative potential from the start,” says Creative Director Ryan Wills, “We immediately identified Kate as an ‘Alcoholic Alchemist’ and came […]