Since 1876, Budweiser has been brewed by skilled brewmasters using techniques and processes that have been passed down from generation to generation. Now, the brewmasters behind every bottle, can and keg of the great American lager are launching a mobile brewing experience to provide consumers their own taste of the art, science and passion that […]
7-Eleven has added four high-demand A-listers to its lineup at its top wine-selling stores – “A” as in wines that have scored 89-90 points in oenophile publications like Wine Spectator and Wine Enthusiast. The ultra-premium varietals – La Crema Chardonnay, Louis Martini Cabernet Sauvignon, Kim Crawford Sauvignon Blanc and Wild Horse Pinot Noir – not only […]
California producer Truett-Hurst has launched the world’s first wine range housed in square bottles. Called California Square, the trio’s packaging was designed by Kevin Shaw of forward thinking drinks packaging design firm Stranger & Stranger. The design’s square shape, retro graphics and screen printed label hark back to old spirits bottles. The three-strong California Square […]
Heineken has unveiled a coffee-machine style home appliance it claims will bring the perfect’ draught beer to living rooms in the hopes of pushing its lesser-known brands into new drinking occasions. The high-end appliance, dubbed Sub for the way it pressurises beer similarly to a submarine’s environment, is shaped like a barrel on its side […]
To celebrate the launch of Baileys Vanilla Cinnamon, the Diageo owned brand took to the streets of New York City to host pop-up photo booths giving ladies the chance to take their own “Stylish Shots on the Go!” Inspired by Bailey’s new signature drink, the Glamour Shot, the photo booths are answering the call of women […]
‘Lickable Skin’ is a cocktail created by Play, a bar opened by the Museum of Sex in New York City, and it tastes like “kissing a man who has just shaved and smoked a cigarette”. The unusual drink was the creation of Dutch artist Bart Hess, and is his first food art piece which is […]
Nestlé has announced it will achieve zero waste in all of its 150 European factories by 2020. This means that no factory waste will go to landfill or be incinerated without energy being recovered from the process. “The decision to achieve zero waste illustrates Nestlé’s commitment to environmentally sustainable business practices,” said Laurent Freixe, Nestlé […]
Ballantine’s has unveiled brand positioning aimed at associating the Scotch whisky brand with authenticity, self-belief and conviction. ‘Stay True’ will begin rolling out across key markets from October. The campaign will be spearheaded by a TV spot and will also run across press, outdoor and online media. The activity features a number of ‘Stay True’ […]
Johnnie Walker, the world’s leading Scotch Whisky brand, unveiled the jewel in the crown of its new and exclusive range, the Johnnie Walker Explorers’ Club Collection – The Royal Route. Exclusively available to adventure seekers who adopt the exploratory ethos of the John Walker & Sons agents, this luxury blend completes the first Series of the […]
McDonald’s is unifying its premium drinks and sweet snacks under its McCafe sub-brand in the UK ahead of a marketing drive to lift awareness of the products. The McCafe logo will appear on hot drinks and small carry-out bags for its baked goods from October 16 as the restaurant looks to drum up awareness following […]