Sydney’s Workshop Aims For Australia’s Largest Soft Drink Launch For Lipton

liptonSydney creative agency Workshop has unveiled what it describes as one of Unilever Australia‘s largest ever soft drink launches.

Its campaign for Lipton Ice Tea Sparkling is aimed at challenging the biggest brands in the category.

“As we were launching a new product we wanted to create something that would stand out in a category where more established brands are largely doing the same thing,” said Workshop creative lead Matt Arbon.

The launch is coordinated across outdoor, digital, PR and experiential channels.

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