If this looks like a beer that only the devil himself would try, then Hungarian Csaba Bernát has succeeded. Called the “Fekete Démon”, this elegantly packaged beverage captures the dark and mysterious quality of Soproni beers while enticing people to drink it. Shrouded in black, this intriguing packaging is enough to pique anyone’s curiosity.
Carlsberg UK has tasked LBi with developing its digital initiatives across its brand portfolio, including Tetley, Somersby, Tuborg and San Miguel. The appointment will see LBi work across the brands, including Carlsberg, across a number of media channels, beginning with a social media and branded content initiative for San Miguel Fresca. Jonathan Dee, Marketing Controller […]
Tuborg is sporting a new, premium look, with a refreshed modern identity reflected across all elements of the brand, including bottles, cans and packaging, from this month. The new image for the brand coincides with a reduction in ABV to 4% from 4.6%. The change has been made to meet growing consumer take-up of premium […]
evian Natural Spring Water unveils its new identity. For the first time in over a decade, evian has redesigned its bottle. Like its award-winning bottle of 14 years ago, this design represents a major breakthrough, fitting for the water that first defined the U.S.’s premium water segment in the early ’80’s. Sleeker and with cleaner lines, […]
In 1671, Captain Henry Morgan led a historic invasion off the shores of Panama. Though five of his ships were lost on the bottom of the Caribbean during this battle, including his flagship The Satisfaction, Morgan earned his mark in history as one of the most renowned privateers of all time. After almost 350 years, […]
It may be the lazy days of summer, but if you snooze, you might lose the opportunity to enjoy exclusive Snapple Lemon Daze lemonades, available only at participating 7-Eleven stores this summer for a limited time. 7-Eleven’s latest cold beverage offer comes in three all-natural flavors – Lemonade, Pink Lemonade and an all-new Mango Lemonade […]
Beck’s Beer, one of the most popular German beer brand in the world, unveiled the six original pieces of artwork that will comprise the 2013 Beck’s Art Labels project. Each year, Beck’s selects six artists, from different disciplines, to design original creative work to live on Beck’s beer labels. Dedicated to supporting up-and-coming artistic talent, […]
Global beer brand Heineken have launched a new contemporary packaging design across its consumer six pack, and 24 pack varieties. The new packaging features the brand’s iconic red star as a prominent feature on the front of each carton, symbolling quality and style, while maintaining Heineken’s status as a progressive and premium international beverage. The […]
As an official supplier to Wimbledon, Evian and its agency We Are Social have come up with a multi-channel campaign in an attempt capture the public’s imagination and get them dancing to the “Wimbledon wiggle”. The campaign makes a song and dance of the usually straight-laced centre court crowd and invites the public to “get […]
Club Orange and advertising agency Chemistry from Dublin have released this hysterical video ad. The spot features the ultimate Wingman – an extraordinary person, who was sent from the universe to Earth. Now he spreads love and happiness around the world. He brings the party where it is needed – especially to the bachelors’ lives. […]