http://www.youtube.com/watch?v=2oiHPEzCa08 Bud Light, the official beer sponsor of the National Football League, is once again pairing the nation’s most popular beer and most popular sport for a fan-centric campaign that will include new TV creative and NFL- and team-specific packaging. Bud Light’s new TV campaign, “Dilemmas,” is an evolution of last year’s popular “Superstitions” campaign […]
It is time for the 2nd Issue of our e-zine and as most big Hollywood movie franchises have found out – The sequel is not the easiest thing to make. But we hope our effort is more like ‘The Dark Knight’ rather than ‘Batman & Robin’. We have made a conscious effort to step-up our […]
The Imperial Arms in Chelsea has long been a popular venue, with locals and visitors alike flocking to enjoy its charms. Now this King’s Road landmark, with its stunning Victorian façade, is to undergo an exciting metamorphosis this October, offering customers a superb new venue in which to eat, drink and socialise. The Imperial will […]
San Miguel Fresca has launched a ‘Next Drink, Spain?’ campaign to promote the new brand position of ‘living in the moment’. The campaign is the first created for the brand by The Marketing Store and will offer consumers the chance to win a trip to Barcelona through promotional packs. Additionally, there will be a chance […]
Beer lovers, rejoice! You now can have your beer, and eat it too. A collaboration between two Italian companies from Lazio, chocolate makers Napoleone and beer brewery Alta Quota have created a beer you can spread like butter. An ingenious creation that’s a dream come true for those who love their alcohol, the spreadable beer […]
Carling is poking fun at Apple in the latest phase of its £9.6m marketing strategy to recapture the humour of its 90s ads. The brewer is rolling out print ads, created in partnership with advertising agency Creature, featuring a pint of Carling in an Apple-style docking station with the strapline “Un-upgradeable”. It then mimics literature […]
Celebrating ancient Celtic traditions, Guinness & Co. announced that Guinness Red Harvest Stout, a new, limited edition seasonal beer, will be available in the United States this fall. This new craft brew, which captures the spirit of the fall season, provides a change of pace from the array of pumpkin beers often available this time […]
Belvedere Vodka is set to launch its first ever cinema campaign in the UK, which looks to promote the brand’s product and lifestyle credentials. Created by BBDO New York, the £300,000 campaign is called ‘A Night Out’ and is set to appear in cinemas throughout September and October. Nick Ambridge, senior brand manager for Belvedere […]
http://www.youtube.com/watch?v=x8BRLP0aNMI Diageo is pumping £34 million into the marketing of its Guinness brand over the next 12 months as part of a plan to boost its “quality” association. The investment drive will be spearheaded by a new TV campaign, created by AMV BBDO, which will focus on the surge of the Guinness pint. In echoes […]
Heineken believes all men have a legendary traveller inside them, just waiting to come out. For the past three months, Wieden+Kennedy Amsterdam have been putting this theory to the test with Dropped, a series of episodic adventures plucking real men out of their daily lives and dropping them into the great unknown. This last gruelling […]