LIFEWTR and Marriott Hotels announced a collaboration to bring more inspiration into the world through art and innovation, featuring the debut of a new augmented reality (AR) in-room guest experience. As part of PepsiCo and Marriott International’s recent partnership renewal, LIFEWTR, the premium bottled water that exists to advance and showcase sources of art and creativity, is now […]
From the beginning of time, when we have a coffee, we also like to open our newspaper and read about the latest news. It is this ‘coffee-news’ ritual that McDonald’s is about to reinvent. Not in three test restaurants or in one region, but in over 1,500 restaurants. In other words, at all locations […]
Baby it’s cold outside! But Miller Lite is keeping consumers warm this season with the release of their 2018 holiday-themed, sweater wearables. For the second year in a row, Miller Lite has partnered with Chicago-based, strategic brand design agency Soulsight to introduce a holiday knitwear program that infuses fun and good cheer into dressing for the holiday season. Formally introduced […]
It’s no secret that holiday travel can be rough and getting stuck in the middle seat is a real pain – in fact more than half of Millennials would rather pay a visit to the dentist (58%) and 48% would even prefer to talk politics with family over the holidays than fly in the […]
Brazilians love Guaraná. It’s the local soft drink and for those who have grown up in Brazil, it has the taste of childhood. Now Heineken Brazil is launching its new Itubaína Guaraná, and that’s where the campaign positioning comes from. It promises to remind grown-ups of long forgotten fun, something they might have lost […]
Somersby was launched in to the Australian market in 2012 under the Asahi Premium Beverages (APB) umbrella and quickly became an overnight success. This brand saw the quirky and fictional English Lord, ‘Lord Somersby’ at the core of its marketing initiatives, but in a new direction, Somersby will say goodbye to the character to launch […]
Launching December 4, new research conducted by independent creative agency Initials has found alcoholic drinks consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose harsh truths established brands must […]
BACARDÍ unveiled “The Angel’s Share,” a digital short film co-directed by actor and filmmaker Michael B. Jordan – marking the first digital ad spot for the brand’s new premium collection, which launched earlier in 2018. As part of its continued efforts towards the premiumisation of the rum category, BACARDÍ enlisted Jordan – a self-professed “rum […]
After years of everything ‘Millennial’ taking centre stage, the focus is shifting to a new Generation – ‘Z’; Those born between 1996 and 2010 will make up 33% of the world population by 2020. Much has been said about the millennial spirit but ‘millennialism’ isn’t just about millennials. It is a mind set that drives […]
BevZero will supply premium non-alcoholic wine, and beer products, through the use of technology that includes the spinning cone column and, more recently, its Go-Lo technology. It will utilise ConeTech’s technologies, which allows for the removal of 100% of the alcohol from a wine, or beer, it says, without compromising the quality of the finished product. […]