In recent years, Bulleit Frontier Whiskey has partnered with its friends on the cultural frontier to create awe-inspiring projects through its Frontier Works platform. From the first ever tattoo billboard collaboration, to the rebirth of neon, and let’s not forget the groundbreaking impression art works, Bulleit Frontier Works is a series of projects and collaborations with modern cultural […]
Rye Whiskey is experiencing a resurgence after fighting its way through Prohibition and decades of discreet existence, and Brooklyn’s The Bam Connection is helping Redemption Whiskey get the recognition it deserves with its first-ever ad campaign. The latest spot by the independent Brooklyn agency celebrates Redemption’s all-American Rye Whiskey with the tagline, “The spirit always […]
International brand design agency bluemarlin has rebranded Crowmoor Cider for leading Finnish brewery Sinebrychoff, bringing to life its mythical origins and reaffirming its status as a pioneering cider in the Finnish market. The cider boom has all but fizzled out, with its new associations with fruity flavours appealing to the youthful exuberance of its fledgling […]
DrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organisation titled ‘The Internet Remembers’. Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that The Internet Remembers what happens when they’re drunk. […]
The 2018 Christmas campaign for Italian iced tea brand Estathé plays on the theme of ads that use the results of studies to make questionable claims about their products. Depicting a typical family Christmas scene with family and friends seated around a table, the voiceover claims that a study has proved that drinking the tea […]
LIFEWTR and Marriott Hotels announced a collaboration to bring more inspiration into the world through art and innovation, featuring the debut of a new augmented reality (AR) in-room guest experience. As part of PepsiCo and Marriott International’s recent partnership renewal, LIFEWTR, the premium bottled water that exists to advance and showcase sources of art and creativity, is now […]
From the beginning of time, when we have a coffee, we also like to open our newspaper and read about the latest news. It is this ‘coffee-news’ ritual that McDonald’s is about to reinvent. Not in three test restaurants or in one region, but in over 1,500 restaurants. In other words, at all locations […]
Baby it’s cold outside! But Miller Lite is keeping consumers warm this season with the release of their 2018 holiday-themed, sweater wearables. For the second year in a row, Miller Lite has partnered with Chicago-based, strategic brand design agency Soulsight to introduce a holiday knitwear program that infuses fun and good cheer into dressing for the holiday season. Formally introduced […]
It’s no secret that holiday travel can be rough and getting stuck in the middle seat is a real pain – in fact more than half of Millennials would rather pay a visit to the dentist (58%) and 48% would even prefer to talk politics with family over the holidays than fly in the […]
Brazilians love Guaraná. It’s the local soft drink and for those who have grown up in Brazil, it has the taste of childhood. Now Heineken Brazil is launching its new Itubaína Guaraná, and that’s where the campaign positioning comes from. It promises to remind grown-ups of long forgotten fun, something they might have lost […]
