Anheuser-Busch InBev transforms its image from being perceived as an alcohol behemoth that eats up smaller breweries, to a company that small brewers can benefit from, with its new campaign ‘Brewers on Tap’. The campaign consists of three films, where beer educator Christina Perozzi chats with the founders of three ABI-owned breweries — Jaron […]
In the latest work from AJF Partnership, a GrowthOps business, Remedy Kombucha encourages consumers to give sugar a good kick in the lumps. Having started Remedy on their kitchen bench in 2012, Sarah and Emmet Condon have grown Remedy to become Australia’s leading kombucha brand. With a great-tasting product that naturally contains no sugar and […]
Family-owned Champagne house Edouard Brun has launched a limited edition porcelain bottle costing €8,000, which it claims is the first of its kind in Champagne. The Aÿ-based producer collaborated with German porcelain producer Reichenbach and American artist James Rizzi on the bottle, which is designed to protect the liquid from ultraviolet light. Called Cuvée Sensorium, […]
Sales of Italian delicacies and wines in the UK are up, despite a slowdown due to “Brexit effects.” Global sales of Italian food and wines are set to break the €40 billion mark, if growth continues to mirror the first eight months of 2018. Sales are up 9.1 per cent vis-a-vis 2017 for the sector, […]
Experience marketing specialists Sense, helped two up-and-coming wine brands raise their profiles through separate festival activations around the UK. Dark Horse Wine tours the UK proving you should never underestimate the underdog Up-and-coming Californian wine brand Dark Horse Wine targeted three UK festivals this summer with an experiential campaign designed to showcase its range of bold […]
Scottish Water will unveil the first of its new purpose built ‘Top up Taps’ outside the Scottish Parliament in Edinburgh on October 31. The public refill stations will be rolled out in around 30 towns and cities throughout Scotland over the next two years, encouraging people to top up their refillable bottles with high quality […]
Fanta, Snapchat and digital agency Movement are helping teens transform this Halloween, with a campaign that spans in 14 markets across Western Europe. Halloween is a key time when teens experiment with their identity, particularly those aged 16 to 19. Fanta is helping them transform, by releasing empowering tools and experiences that will allow teens […]
Thin Film Electronics ASA (Thinfilm), a global leader in NFC (Near Field Communication) mobile marketing solutions,announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and […]
Teens find themselves freaking out over a ‘haunted vending machine’ as ROYAL – globally known as FANTA – gave them an advance spooky treat for Halloween via Ogilvy. The glowing faulty vending machine offering ‘Free ROYAL’ – at the heart of Intramuros in Manila – was an interesting invitation to several group of friends […]
Beer brand Plantan has turned itself into a verb with their new campaign from WMC/Grey. ‘To Plantan’ is the act of lying doing, unwinding and enjoying a beer – and in their super chilled new TVC, everyone seems to be joining in. The spot was directed by Dominik Miskovsky, who was also DOP on the […]