Naturya is moving from niche superfood product to everyday lifestyle brand, turning to FutureBrand for strategic positioning, visual identity and packaging design. The new identity will launch over the coming months and will be stocked in Sainsbury’s, Waitrose, Whole Foods Market, Planet Organic, Holland & Barrett, Ocado, Tesco, Boots, Superdrug and all good health food […]
Strategic brand design agency Webb deVlam has repositioned Cruzan Rum’s Estate Diamond Distiller’s Collection with a new identity that celebrates its premium quality and 250-year-old Caribbean heritage, and sets it apart from its cheaper, fruit-flavoured sister range. Cruzan recognised that there was a growing band of ‘casual connoisseurs’, people who enjoy the complexity and sophistication […]
The founder of Gr8nola, Erica Liu Williams, wanted to take her business to the next level and approached design house Deuce Studio, to rebrand her all natural granola product. She wanted to challenge the market and offer a tasty product packed full of healthy benefits that you could enjoy any time of the day, a 24/7 snack inspired by her […]
Branding agency & SMITH has designed the identity and packaging for Liberty London’s first British food range, which launched at the beginning of the month. The designs feature the work of 14 illustrators on over 50 products displayed in their own dedicated area on the ground floor of the store, the Liberty London mini British […]
Parker Williams, brand design experts, have created the packaging design for Rachel’s Organic first lactose free yogurt. Available in strawberry and natural, these products are the first lactose free yogurts to come from the Rachel’s Organic brand and will be on shelf in the UK from October. With one in five Britons claiming to suffer […]
Coffee lovers and whiskey fans can double their bliss with Black Twist – a new Hard Coffee created for the cross-over bar and coffeehouse culture. Coffee and whiskey are two categories growing in popularity among millennials, with cold-brew coffee one of the fastest growing innovations. A rich and complex combination of both these worlds, Black […]
McDonald’s USA relaunched its McCafé experience, introducing a new look, new café-quality espresso beverages and expanded retail offerings. The move is part of a commitment by McDonald’s to raise the bar for its customers by offering them All Day Breakfast, Chicken McNuggets made with no artificial flavours, colours or preservatives, McDelivery and more. The expanded offerings include […]
Award winning design house DesignLSM, were approached by chef Stephen Li to create the interiors and branding for his new seafood grill restaurant based in Billericay, Essex. “The idea behind Felix was to create a welcoming and refined restaurant offering, which would showcase Stephen’s culinary expertise whilst appealing to the local community,” revealed the agency. […]
International design consultancy DECIDE has created the branding and packaging design for the launch of a new sub brand frozen pizza range for Dr Oetker under the Chicago Town brand. ‘The Pizza Kitchen’ has been created to complement the existing Chicago Town Takeaway and Deep Dish ranges and increase brand reach to target the weekday, […]
DesignLSM, have recently completed work on the launch of an exciting new dining concept – ‘Fancy Crab’ based in Marylebone, London. The restaurant offers a dedicated seafood menu specialising in the finest ingredient of Red King crab, which is freshly sourced from the Northern backwaters of the Atlantic Ocean. “Drawing inspiration from the provenance of […]