Carlsberg is set to take the first step towards revitalising its flagship brand, with a bold relaunch of Carlsberg Export from January 2017 and a £15m marketing spend designed to connect with millennial drinkers. The look and feel of Carlsberg Export will be transformed with a stylish new design by Taxi Studio, that reflects the brand’s […]
Upland Brewing Company have announced a refreshed packaging and ad campaign for their renowned Sour Ales. Sour ales—beers that are made with wild yeast and intentionally are often intensely tart and acidic – have emerged from the beer geek underground into becoming an increasingly popular choice for adventurous craft drinkers. Upland partnered with Young & Laramore to […]
Integrated branding agency Ragged Edge has developed a bold brand and visual identity for Hipchips, London’s first gourmet crisps restaurant, which launched in Soho this month. Ragged Edge delivered the brand positioning and strategy alongside a visual and verbal identity. The agency then brought the brand to life through packaging and signage, helping the trailblazing […]
Hennessy Fine de Cognac is a contemporary re-interpretation of the “Fine à l’eau” tradition, a light, clean and youthful take on premium cognac that is perfect for drinking neat, with water, on ice or mixed in cocktails. To celebrate the blend’s unique mixability, Hennessy launched a digital campaign entitled #thefinemix, which invites consumers to share […]
Lindahls, the leading Swedish quark brand, is launching a range of products in Waitrose, with design by Hornall Anderson. Quark, a type of fresh dairy product, is extremely popular in Northern Europe, and is seen as a huge opportunity in the UK. It is natural, high in protein and fat free, as well as healthy, […]
Premier Foods has revealed the new packaging design for the UK’s number one brand in Asian cuisine – Sharwoods – hitting the shelves this month in the UK and internationally. The vibrant design has been developed by award-winning branding consultancy, Coley Porter Bell. Charged with increasing stand-out and helping consumers engage with the brand better, […]
Christmas cooks and bakers rejoice: for the first time in their history, Lurpak have shaken up their iconic packaging to spread the festive cheer this holiday season. On shelves now, the butter giant put their trust in Wieden+Kennedy London to make the bold change from their familiar packaging to remind cooks everywhere that “Christmas Deserves […]
Fast food brand Taco Bell recently unveiled its first revamped logo–created by Lippincott and the Taco Bell’s internal design team TBD–in 20 years, in time for the opening of its new Las Vegas flagship restaurant. According to the brand, it’s undergoing an “evolution”, in which this fresh identity reflects the company’s new “one size doesn’t […]
The world of produce presents a unique branding challenge: filled with largely regional or unbranded entities, only a few noteworthy or known brands successfully rise above the commodity-driven industry. One of these brands, Driscoll’s, has enjoyed continued growth by cultivating a robust, international network of independent growers, while remaining a family owned company with more than […]
Twinings, the home of premium tea and one of Britain’s most cherished brands, is repositioning its extensive range of fruit, herbal and green teas with a £10m packaging relaunch due to reach retail and out-of-home environments from November. The tea supplier aims to promote every day, enjoyable wellbeing with the relaunch in order to galvanise […]