Celebrating its 153rd anniversary, Bacardí rum announces the first packaging update to the world’s number one selling rum in more than a decade. Heavily influenced by Art Deco style, the new bottle design by Here Design, reflects the brands unique heritage and provenance, although its timeless quality ensures it looks just as good in some of […]
When you think of Chinese fast food in the USA, chances are “Panda Express” would come to mind. After being established in 1973, this quick service restaurant chain has gradually expanded to the 1,700 locations across the U.S. and Puerto Rico under its management today—to reflect this success and to mark the launch of a […]
Jacob’s biscuits is rolling out a new identity and packaging designs as part of a £10 million push to create a new “masterbrand” for the biscuits. The new designs for the United Biscuits brand have been created by JKR. Jacob’s announced the brand push last April, when it launched a new advertising campaign created by […]
As part of an ongoing relationship, BrandOpus has worked with the UK’s leading flavoured milk brand, FRijj, to redesign its core range of products. Inspired by the ‘full on fun and enjoyment’ brand essence, BrandOpus has developed a packaging and identity design that conveys the spirit of FRijj and reflects the tasty product. The design […]
You may not know this, but soda brand 7up is owned by two different companies—while it is managed by Dr Pepper Snapple Group in the U.S, PepsiCo runs it for the rest of the world. After releasing a new 7up logo in 2011, PepsiCo has just announced an updated visual identity for the well-known soft […]
October sees the launch of a new range of vegetable-based products from Goodlife with packaging by Springetts Brand Design Consultants. Goodlife Foods is a leading manufacturer of vegetarian and vegan frozen foods. The family owned business is based in Cheshire and has been supplying products under its own ‘Goodlife’ brand for 25 years to Waitrose, […]
Purple Creative has overhauled the Glenfiddich Single Malt Scotch Whisky brand creating a new identity, colour system and brand expressions. The consultancy – which has worked with Glenfiddich for eight years prior to this rebrand – has evolved the stag in a bid to “evolve, strengthen and premiumise” the icon, which Glenfiddich sees as its […]
Smith & Milton has worked on the rebrand of cereal Sugar Puffs, which is relaunching as Honey Monster Puffs – named after its iconic brand character. Sugar Puffs were launched in 1957 by previous brand owner Quaker Oats, and are now produced by Halo Foods. Halo is relaunching the cereal under its new name with […]
International brand design agency Bulletproof has created a contemporary new masterbrand identity and packaging design for Norway’s leading chocolate brand Freia, as part of a complete ‘brand world’ review. Following a chemistry meeting with three rostered design agencies, Bulletproof was appointed by Freia brand owner Mondeléz, in Spring 2013. Freia is part of Norwegian heritage […]
Brandhouse has designed the look for a new Robinsons squash range aimed at kids and designed a brand character for each variant. The new flavours are Apple Berry Blitzer, Tropical Twister and Toffee Apple Tangle and feature characters made up of the ingredients. This approach will help children identify the flavours they taste according to […]