Inspired by the ‘full on fun and enjoyment’ brand essence, BrandOpus has developed a packaging and identity design that conveys the spirit of FRijj and reflects the tasty product. The design depicts energetic swirls spinning off the FRijj identity in a dynamic way.
As part of the redesign the agency developed a new naming system to drive further personality into the design and to evoke the intensity of the five different flavours.
Laura Sheard, Head of Marketing, Dairy Drinks, comments: “We are excited to be rolling out a new look packaging and logo, which we feel are now more representative of the exciting, thick, great tasting milkshake inside each bottle. The creation of new personalities for each flavour variant will highlight the FRijj brand’s fun-loving identity and hopefully attract new shoppers to the brand.”
Paul Taylor, Executive Creative Director of BrandOpus said, “Inspired by Catherine wheel fireworks we have designed the FRijj brand identity to reflect its energy. The identity is positioned proudly at the core of the pack design and its energy impacts how the flavour swirls are brought to life. The bottle now looks like it is being shaken or spun – as if we had put it in a centrifuge – just for fun.”
FRijj’s core range spans five flavours, Full on Fudge Brownie, Burst of Bananas, Seriously Strawberry, Choc-o-Chocolate and Mucho Cookie Dough. The range is available for purchase in the major retailers, Tesco, Sainsbury’s, Morrisons and Asda.