Coca‑Cola Great Britain (CCGB) announced that it will be unifying the Coca‑Cola portfolio of products – including Coca‑Cola, Diet Coke, Coca‑Cola Zero and Coca‑Cola Life – under a new “one brand” strategy to promote the full choice of Coca‑Cola variants. Over the years, as consumer taste, preference and lifestyles have changed, Coca‑Cola has innovated to […]
Bristows has worked with Aesop to bring the intriguing flavour variants of its Oh Fudge! brand to life through quirky, audacious packaging. In addition to design, the packaging the agency also came up with the brand name and its strapline, ‘A match made in Devon’, along with witty back-of-pack stories for each flavour. To match […]
Celebrating its 153rd anniversary, Bacardí rum announces the first packaging update to the world’s number one selling rum in more than a decade. Heavily influenced by Art Deco style, the new bottle design by Here Design, reflects the brands unique heritage and provenance, although its timeless quality ensures it looks just as good in some of […]
When you think of Chinese fast food in the USA, chances are “Panda Express” would come to mind. After being established in 1973, this quick service restaurant chain has gradually expanded to the 1,700 locations across the U.S. and Puerto Rico under its management today—to reflect this success and to mark the launch of a […]
Jacob’s biscuits is rolling out a new identity and packaging designs as part of a £10 million push to create a new “masterbrand” for the biscuits. The new designs for the United Biscuits brand have been created by JKR. Jacob’s announced the brand push last April, when it launched a new advertising campaign created by […]
As part of an ongoing relationship, BrandOpus has worked with the UK’s leading flavoured milk brand, FRijj, to redesign its core range of products. Inspired by the ‘full on fun and enjoyment’ brand essence, BrandOpus has developed a packaging and identity design that conveys the spirit of FRijj and reflects the tasty product. The design […]
You may not know this, but soda brand 7up is owned by two different companies—while it is managed by Dr Pepper Snapple Group in the U.S, PepsiCo runs it for the rest of the world. After releasing a new 7up logo in 2011, PepsiCo has just announced an updated visual identity for the well-known soft […]
October sees the launch of a new range of vegetable-based products from Goodlife with packaging by Springetts Brand Design Consultants. Goodlife Foods is a leading manufacturer of vegetarian and vegan frozen foods. The family owned business is based in Cheshire and has been supplying products under its own ‘Goodlife’ brand for 25 years to Waitrose, […]
Purple Creative has overhauled the Glenfiddich Single Malt Scotch Whisky brand creating a new identity, colour system and brand expressions. The consultancy – which has worked with Glenfiddich for eight years prior to this rebrand – has evolved the stag in a bid to “evolve, strengthen and premiumise” the icon, which Glenfiddich sees as its […]
Smith & Milton has worked on the rebrand of cereal Sugar Puffs, which is relaunching as Honey Monster Puffs – named after its iconic brand character. Sugar Puffs were launched in 1957 by previous brand owner Quaker Oats, and are now produced by Halo Foods. Halo is relaunching the cereal under its new name with […]