For 100 years, America has celebrated life’s moments with the Morton Salt Girl – from birthdays and holidays to the everyday. This year, Morton Salt is inviting America to celebrate her. The company is launching a year-long campaign in honor of the Morton Salt Girl, who marks her 100th year as the face of the […]
Pernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand its marketing to new areas without cannibalising the brand’s cache. The new logo replaces the traditional three-line branding – Absolut Country of Sweden – on all marketing assets, with the exception of the bottle itself. It incorporates an updated typeface […]
Tesco is overhauling its ranges of healthy foods, as it targets consumers looking to get into shape as part of their New Year’s resolutions. A new range, called Tesco Healthy Living, will replace Tesco Light Choices and Tesco Eat Live Enjoy, as the supermarket aims to offer a “more appealing” way to help customers control […]
Buddy has created a new identity for Sharp’s Brewery, and is overhauling sub-brands and packaging for its portfolio of drinks. The new Sharp’s identity features a wave holding device ‘which talks about the North Atlantic coast of Cornwall’, where the brewery is located, says Buddy creative partner Mark Girvan. One of the main drivers of […]
Turkish beer brand Efes is rolling out a new look, which aims to ‘reassert its position as the market leader’. Efes is the most popular beer brand in Turkey, and also marketed in more than 80 countries around the world. The brand is owned by Anadolu Efes, Europe’s fifth largest brewer. The new look has […]
The boyfriend of singer Adele has lost a challenge against Pepsi subsidiary South Beach Beverage Company after arguing that the name of the soft drink giant’s SoBe Lifewater was too similar to his Life bottled water product. Simon Konecki, who has a one-year-old son with Adele, had launched proceedings against South Beach, arguing that the […]
7-Eleven, the largest convenience store chain in the world with more than 50,900 stores in sixteen countries, introduced a new look in the US. The new store was designed by Ohio-based WD Partners. The new logo features the “7” of the old 7-Eleven logo paired with a lowercase “eleven” in white, on a black background […]
Inspired by the work of Devon-based drinks pioneer Kate Hudnott, Taxi Studio has recently collaborated with her to create Hudnotts – a wickedly exciting range of flavoured spirits. “This project was overflowing with craftsmanship and creative potential from the start,” says Creative Director Ryan Wills, “We immediately identified Kate as an ‘Alcoholic Alchemist’ and came […]
Springetts Brand Design Consultants has designed the branding and packaging for a new range of chilled ready-to-eat and ready-to-cook seafood called The Funky Fish Kitchen. The 11 strong range is produced by Young’s and sold exclusively through Asda. The packaging features a bold, iconic , eye catching fish illustration which aims to make natural fish […]
Fortnum & Mason approached Decide (formerly tdg The Design Group) in the Autum of 2011 to redesign their entire tea range to improve shopper navigation at shelf by effectively communicating the various tea categories in a variety of formats (loose tea and tea bags) in an attractive and engaging manner capitalising on Fortnum & Mason’s heritage […]