When one of Britain’s best loved family holiday brands decided it was time to re-invent it’s food offer with an exciting new family restaurant concept that could work as easily on the high street as it would within one of their resorts, they turned to Mystery for inspiration. Mystery helped Butlin’s hatch ‘Firehouse’, a seriously […]
Interabang has designed the branding and packaging for Proper Beans gourmet baked beans brand, creating a crest using an image of an elephant and castle. The consultancy was approached to work on designs for the startup on the strength of its work for Brew Tea Co by Proper Beans founder Ben Mason last November. ‘We were […]
Used by the Victorians to protect their modesty and as much a part of the British seaside tradition as ‘kiss me quick’ hats and sticks of rock, the iconic beach hut provides the perfect centre-piece for Aesop’s playful pack designs for Devon-based Bristows range of Clotted Cream Fudge and Toffee. The pastel-coloured ‘sun-kissed’ packs, which […]
August sees the relaunch of the Monty Bojangles range of chocolate truffles with new packaging by Springetts Brand Design Consultants. The brief for the current range of six products was to reassess the existing brand to visually communicate a coherent brand story and engaging philosophy, establish the brand’s fame as ‘truffletiers’, create a challenger brand […]
Westons Cider has engaged Brand on Shelf (BOS) to develop a new look for its Stowford Press brand. In a bid to drive brand stand out and differentiation against an extensive backdrop of cider brands, Westons Cider turned to BOS for a new on-trade packaging design. Ian Lewis, head of marketing at Westons Cider, said […]
Midday has created the branding for The Primal Kitchen, a new range of food based on the caveman diet. The caveman, or Paleolithic, diet is based on the diet that early humans would have eaten up to 2.6 million years ago. It suggests eating more protein and fat and less carbohydrates and salt. The initial […]
B&B Studio has created the identity for new rum brand The Duppy Share. The new brand, from The Westbourne Drinks Company, takes its name from the belief that duppies (dark spirits from the Caribbean islands) steal the best of the rum from each barrel as it ages. B&B says it based its designs around the […]
To launch a new children’s ready-to-drink dairy brand for IDP, JWT Vietnam has created an animation based franchise that includes an ongoing epic story, master-plot, characters, trailers, TVCs, a comic strip series, school and beach activations, and even a planned short movie. IDP’s large-scale move into animation-based branded content steps away from the conventional above-the-line […]
International brand design agency Design Bridge announced details of its work on the newly refreshed global brand identity and packaging relaunch for Hellmann’s Mayonnaise. The hugely popular Unilever brand chose Design Bridge to update the brand in order to reiterate the product’s category-leading position, and to emphasise its superior quality and taste to consumers. The […]
Brand design agency Caulder Moore have created a new brand identity and environment for popular Italian deli-caffe La Bottega, to be rolled out across six London sites, launching from mid May 2014. This licensed, upmarket deli-caffe chain was initially set up by an Italian family and keeps the sourcing of products, coffee and menu very […]