Kellogg’s Southeast Asia launched a heart-warming social experiment to celebrate hard-working moms and their kids’ appreciation for them, for Mothers’ Day in Thailand on Sunday 12th August. The video, by J. Walter Thompson Singapore, has already garnered some 1.3 million Facebook views via the Kellogg’s Thailand page and KOL’s. Based on research conducted by Kellogg’s, […]
Following on from its huge success as the original protein energy ball, Bounce is making a leap into its first usage occasion category – breakfast biscuits – with creative by long-term strategic design partner, Biles Hendry. In 2011, Biles Hendry repositioned Bounce from a niche gym-goers’ energy booster to a ‘happy active’ lifestyle proposition. The […]
Kallø, the natural food brand owned by Wessanen UK, is set to launch a new jumbo pack of Apple & Cinnamon rice cakes to meet growing demand for health and convenience in breakfast products. Offering a healthier way to start the day, the new rice cakes contain as little as 32 calories and are made with […]
Kellogg’s iconic Coco Pops characters get a bombastic 2018 refresh in new pan-European spots by up-and-coming production studio Piranha Bar. Led by Digitas and Leo Burnett in London, the new spots envisage a bolder and richer take on Coco the Monkey and his arch nemesis Croc, the dastardly crocodile. The flagship commercial depicts a swash buckling, […]
Weetabix has announced three winners of its ‘Win a Van’ competition which ran for six weeks at the start of 2018 in Bestway, Landmark and Today’s Group wholesale depots. Three retailers, Sukminder Sangera (Knowl Hill Stores), Abdul Ghafar (Saver Express Dudley) and Jeysith Perinparasa (Newton Off Licence Widnes) each won a Ford Transit Courier van. […]
McDonald’s is launching their latest breakfast campaign, which shows how on some mornings a McDonald’s breakfast provides the essential start to the day. The campaign, created by Leo Burnett London, comprises TV, OOH, digital display, radio, press and social. It is based on the idea that on some mornings when you need to shake off […]
Amsterdam based design agency PROUDdesign has developed a new packaging design for the Quaker Cruesli brand. Recently introduced in the Netherlands and soon to be introduced across Europe. Quaker Cruesli is very successful and known for it’s tasty crunchy muesli (hence Cruesli). As part of the global repositioning and redesign of the Quaker brand, in […]
M&C Saatchi London has unveiled an integrated campaign for Dorset Cereals targeting young urban families and encouraging them to slow down for breakfast. The 30 second ad is set in a kitchen, with a women talking to the camera about how breakfast has evolved into something we have on the go, or miss altogether. The […]
For the first time in 10 years, Lucky Charms is introducing a new and permanent marshmallow – the magical unicorn! The magically delicious brand tapped into the imagination and creativity of young minds to hand select the newest charm and the decision was unanimous. “Our goal is to not only create a cereal that families […]
Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations across […]