Bud Light unveiled its plans to give America’s favourite beer a fresh new look in the coming year. This redesign – the first major overhaul of Bud Light’s visual identity in eight years – will include a reimagined Bud Light logo and contemporised primary and secondary packaging, and is part of a larger brand evolution […]
Bud Light, the official beer sponsor of the National Football League, is introducing the ultimate in smart technology innovation at the start of the season to ensure that sports fans never run out of Bud Light when watching the action. The Bud-E Fridge is a first-of-its-kind smart home beer fridge that enables consumers the ability […]
The summer may be ending, but when it comes to music festivals, the party’s not over yet. Bud Light announced an exclusive partnership with one of the world’s biggest and most popular festivals, TomorrowWorld, which includes the limited release of Bud Light TomorrowWorld Festival Cans. TomorrowWorld creates a unique, awe-inspiring fantasy that draws attendees from […]
Bud Light is teaming up with longtime partner Google to market unique, premium content directly to American football fans via the new Full Season Football program, featuring content from the NFL and other properties on Google Search and YouTube. Bud Light – the Official Beer Sponsor of the NFL – is the first brand to […]
Just in time for NFL Kickoff, Bud Light – the Official Beer of the NFL – is introducing 28 new team-specific cans. Bud Light worked closely with its 28 NFL team partners to create the new team can designs for the 2015-2016 season. Each design features a customized scroll message that speaks directly to each […]
Music is one of the quintessential parts of summer and, year after year, the season’s hottest artists attract #UpForWhatever festival goers to the biggest venues and concerts across the country. In an effort to turn up the volume on this summer, Bud Light announced an exclusive partnership with Mad Decent Block Party across the US […]
The Fourth of July is only days away and the summer of 2015 is about to kick into high gear. No matter what your local weather man is reporting for the upcoming long weekend, one forecast is certain: millennials are ready for an impressive summer bucket list and willing to make some surprising choices in […]
Bud Light is the first alcohol brand on Snapchat, using the messaging app’s age-gated ads to appear around the content people are sharing around events. It sees the brewer join the likes of Samsung and McDonald’s in buying media to appear in the montages of photos and videos Snapchatters are creating around specific events. Dubbed […]
After an extensive, cross-country search to identify the town whose residents are #UpForWhatever, Bud Light has named Catalina Island, California as the next destination for an epic weekend of unexpected fun: Whatever, USA. Bud Light’s Whatever, USA town search committee scouted the country’s hottest cities known for being #UpForWhatever, selecting Catalina Island due to its […]
The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavour joining the Rita brand. As consumer demand for convenient cocktail solutions and more delicious flavour variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavourful drinks to […]