Mars Combines Chocolate & Wrigley Segments To Create Mars Wrigley Confectionery

Mars Combines Chocolate & Wrigley Segments To Create Mars Wrigley Confectionery

Mars, Incorporated announced their plans to combine Mars Chocolate and Wrigley segments to create Mars Wrigley Confectionery. Mars Wrigley Confectionery will include some of the world’s best loved brands in Chocolate (Snickers, M&M’s, Dove, Galaxy, Maltesers, Twix), Gum and Mints (Doublemint, Extra, Orbit, 5, Altoids, Lifesavers), and Fruity Confections (Skittles, Starburst). Martin Radvan, current Global President of […]

Carlsberg UK Teams with Brooklyn Brewery on Exclusive Distribution of Craft Beer Portfolio

Carlsberg UK Teams with Brooklyn Brewery on Exclusive Distribution of Craft Beer Portfolio

Carlsberg UK is partnering with Brooklyn Brewery to handle the exclusive distribution of their beer portfolio in the UK, following agreement to transfer distribution rights from James Clay effective 30 December 2016. Brooklyn Brewery is an independent brewer whose mission is to brew flavourful beers that reflect and enrich the life, traditions and culture of […]

Cadbury’s Top Marketer Matthew Williams Departs After 15-years

Cadbury’s Top Marketer Matthew Williams Departs After 15-years

Cadbury’s top marketer Matthew Williams has departed after 15 years at the business. There’s no new news on whether he has a job to go to, while an announcement on his replacement at Cadbury owner Mondelez International is expected in the coming days. A Cadbury spokesperson said: “We are sad to say goodbye to Matthew […]

UberEats Plays Dirty to Nab Prized Food Delivery Cyclists

UberEats Plays Dirty to Nab Prized Food Delivery Cyclists

Uber has resorted to underhand tactics to bolster its nascent UberEats food delivery business, by ordering food from rival app Take Eat Easy in a bid to lure its cyclists across to the Uber fold. Several Take Eat Easy cyclists approached Business Insider to report that they had dropped off food at Uber’s Aldgate HQ […]

Carlsberg UK Adds Strawberry & Rhubarb to Somersby Cider Portfolio

Carlsberg UK Adds Strawberry & Rhubarb to Somersby Cider Portfolio

Carlsberg UK has unveiled Strawberry and Rhubarb as a new flavour variant to its Somersby Cider portfolio, which will be available exclusively in the on-trade from April. Somersby Strawberry and Rhubarb is the brand’s first flavoured cider available on draught, complementing Somersby Original, established in the on-trade since 2013. The launch of the new flavoured […]

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