Beverage brands are to pay a levy on the sugary drinks they sell which will raise £520m for primary school sports initiatives, the chancellor George Osborne has announced. The tax will arrive in two years with brands falling into one of two different bands depending on how much sugar is in their drinks, though it […]
Nestlé has announced a significant investment in Baci Perugina to further strengthen this iconic Italian chocolate brand on the world stage. Nestlé will extend and modernise its factory in San Sisto commune and establish a new business unit to drive global growth for our Italian chocolate business. This includes investing in marketing to grow Baci […]
Diageo has entered into an agreement with Dr Vijay Mallya under which he has resigned from his position as Chairman and non-executive director of United Spirits Limited (USL) and from the boards of other USL group companies. Following Dr Mallya’s resignation, the USL board will appoint Mahendra Kumar Sharma, currently independent non-executive director and Chairman […]
Perrier has picked Publicis UK’s shopper marketing agency Vivid Brand to mastermind its retail marketing efforts, becoming the latest Nestle brand at the agency group. Vivid Brand landed the account following a three-way pitch against undisclosed agencies in February 2016. The drinks brand has tasked the agency with developing a global omnichannel strategy as well […]
Rustlers has appointed Droga5 London as its creative agency of record. The agency will handle the snack brand’s creative across broadcast, digital and social channels in the UK and Ireland. Simon Walker, CEO at Rustlers owner Kepak Convenience Foods, said: “The Rustlers brand is in a very competitive and challenging category, which makes creative marketing […]
Japanese brewer Asahi have reportedly made a 400bn yen (£2.3bn) bid for beer brands Peroni and Grolsch days after Danish brewer Carlsberg confirmed that it wouldn’t be investing in the brands. According to Japanese newspaper The Yomiuri Shimbun, Asahi’s bid for the two brands that AB InBev is planning to sell off following its takeover […]
West Cornwall Pasty Co Ltd, the UK’s largest pasty operator has announced impressive results following phase one of a dynamic repositioning period. The brand has become known for its multi award winning, handmade PGI status Cornish pasties and burgeoning own brand coffee label – St Just. Turnover for West Cornwall Pasty Co Ltd in the […]
Camden Town Brewery announced that it is partnering with Anheuser-Busch InBev (AB InBev) to pave the way for further growth and expansion. The partnership will enable Camden Town Brewery, the London-based producer of Hells Lager and Gentleman’s Wit, to expand its operations, bringing more of its popular canned, bottled and kegged beer to more people. […]
Domino’s Pizza is buying Germany’s biggest Pizza chain, Joey’s Pizza, in a deal worth around £57m. The buyout will be a joint venture between Domino’s Pizza’s UK and Australian owners with two-thirds owned by the Australian company and the remainder owned by the London-listed Domino’s Pizza Group, which already has operations in Germany. Don Meij, […]
How do you introduce “American pizza” to the original home of one of the world’s most popular foods? For a global brand like Domino’s, the answer is: you don’t. Instead, you introduce an American-founded brand launched by local ownership, which sources 100 percent local ingredients to create what is ultimately a local pizza menu. The […]