Launched in 2013, Butterfly Cannon’s brand identity for the original RedLeg Spiced Rum was all about capturing the true laid-back spirit of the Caribbean. Made using authentic Caribbean rum infused with vanilla and ginger, the brand needed to be grounded firmly in ‘Irie’ island life – a chilled-out feeling that everything’s ‘all right’. To bring […]
CUT RUM is a range of quality, authentic liquids using only natural ingredients; with a portfolio that includes amazingly delicious rums: a sensational Spiced, a far too smooth Overproof and a knockout Smoked. It was clear from the start that the liquids were the centre of attention here. This wasn’t a brand that was going […]
ButterflyCannon have created the brand positioning, identity, naming and packaging design for Walgreens Boots Alliance’s new wellness range, a collection of three protein powders that are both disruptive whilst feeling approachable and deliciously healthy. The brand is targeted at women under 30 looking to live well and tone up, aiming to attract health-conscious women rather […]
Tom Parker Creamery is a new range of high quality dairy products inspired by the founder’s dairy farming Great Grandfather, who was something of a national farming legend. All the products are created using permeate free whole milk from the free-range, pasture fed cows that graze at the family farm in the Meon Valley, Hampshire. […]
Glenmorangie Grand Vintage Malt 1990, is the first release of Glenmorangie’s new Bondhouse No.1 Collection; an exclusive series created for connoisseurs and collectors which explores the origins of Glenmorangie’s most intriguing and prestigious parcels of mature whisky. We were asked to identify a compelling product story for this 25-year- old Single Malt Scotch Whisky. After searching through the Glenmorangie […]
Hennessy Fine de Cognac is a contemporary re-interpretation of the “Fine à l’eau” tradition, a light, clean and youthful take on premium cognac that is perfect for drinking neat, with water, on ice or mixed in cocktails. To celebrate the blend’s unique mixability, Hennessy launched a digital campaign entitled #thefinemix, which invites consumers to share […]
Bulleit Bourbon is a Kentucky straight bourbon whisky, with a high-rye content and iconic frontier inspired bottle. They went to design agency ButterflyCannon, to create a new outer pack which would look disruptive on shelf whilst still in keeping with the brand’s straight-talking and authentic character. The solution was to package the bottle in a customised canvas […]
Glenmorangie Legends is the brand’s exclusive Travel Retail Collection, each expression celebrating a legendary story of the lands that have been home to the Glenmorangie Distillery since 1843. ButterflyCannon worked with the Glenmorangie team to identify the overriding and individual concepts, as well as designing the range’s packaging. Glenmorangie Tarlogan is the third expression to be […]
Glenmorangie Legends is the brand’s exclusive Travel Retail Collection, each expression celebrating a legendary story of the lands that have been home to the Glenmorangie Distillery since 1843. ButterflyCannon worked with the Glenmorangie team to identify the overriding and individual concepts, as well as designing the range’s packaging. Glenmorangie Tayne is the second expression to […]
Tanqueray No. TEN is a super-premium gin from Diageo Reserve’s luxury portfolio of World Class spirits. Using a unique combination of botanicals, Tanqueray No. TEN is an ideal choice for a number of serves, including the classic martini. Its instantly recognisable bottle design celebrates the fresh whole citrus fruits that have always defined the spirit […]