No Guilt Bake’s New ‘MUG MIXES’ Bring Newfound Ketogenic Joy To Cake-Loving Commuters & Stay At Home Workers
No Guilt Bake’s New ‘MUG MIXES’ Bring Newfound Ketogenic Joy To Cake-Loving Commuters & Stay At Home Workers
FINE CAKE Appreciation Reaches An All-Time High
FINE CAKE Appreciation Reaches An All-Time High
Gaviscon Goes on Tour in the UK with pH Neutral Street Food
Heartburn and indigestion relief brand Gaviscon is going on tour this summer – in a campaign aimed at young millennials. Despite heartburn symptoms being first felt on average at 23, 20-25-year-olds rarely acknowledge the problem, let alone embrace a serious solution; instead, they try their best to keep going, determined that heartburn won’t ruin […]
Ben & Jerry’s Creates Colourful Ball Pit for 40th Birthday
Ben & Jerry’s, the Unilever-owned ice cream brand, is celebrating its 40th birthday with a birthday cake-inspired ball pit party. People will be able to jump into 45,000 multi-coloured balls and try out the latest variety – Birthday Cake, which is described as vanilla cake batter ice cream, with pink frosting, strawberry swirls and cake […]
Bauli’s Emotional Tale of Two Sisters Gives Cake New Significance
‘2SORELLE’ (‘2SISTERS’) is the new Christmas commercial for Bauli, one of the most iconic Italian brands, created by McCann Worldgroup and directed by the famous Italian filmmaker Paolo Genovese. The commercial is part of the “Lascia parlare il cuore” (‘let your heart speak’) campaign, whose aim is to help people reveal the small and unexpected […]
New clean-label cooking solutions cater for the foodservice market
Arla Foods Ingredients is serving up a new range of clean-label, dairy-based solutions for the foodservice sector. The innovative ready-made cooking ingredients will make it easy for food companies to develop and supply foodservice products that are natural, healthy, convenient and stable – all of which are all key priorities for restaurant and catering businesses […]
It’s Daim Time! Almondy Celebrates 15 Year Milestone
Swedish brand Almondy is celebrating a milestone in the company’s history as its best seller, Almondy Daim marks its 15th anniversary and a return to IKEA, that other icon of Swedish-ness. Launched in 2001, combining the traditional Swedish almond base with the brittle caramel and smooth chocolate of the DAIM bar, the new Almondy Daim […]
Patisserie Valerie Challenge Public with #MyValerieGateau Competition
Patisserie Valerie have launched an exciting new competition to allow customers to invent a gateau design using a fun and interactive micro-site. The winning designer will not only get their gateau made into a real Patisserie Valerie cake which will be sold on www.patisserie-valerie.co.uk, but they will also win a short break to Paris for […]
Robot Food Creates Cadbury Amazebites Branding for Premier Foods
Premier Foods wanted to launch a new Cadbury cake bites product. Robot Food already had a strong track record creating branding and packaging for Cadbury cakes, and helped to design a bold, boisterous brand in Amaze Bites with instant bite appeal. An enticing combination of joy and sharing, the double-blended bites of brownie cake are […]
JWT London & Mr Kipling Swap Halloween Sweets for Baked Treats
JWT London has deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell by Mr Kipling in half. The line reads ‘Trick or treating is better with cake.’ David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween.” The ad builds on the “Life is better with […]