A bearded man in frilly trainers, sequined top, a pink satin jacket and ponytails isn’t something you’d expect to walk down your school corridor. But in Burger King‘s latest spot ‘The Little Girl’ that is exactly what one dad does to ensure his daughter gets the best grades. The spot created by Buzzman, sees the […]
BETC Paris brings out a new brand film for Schweppes, introducing a new signature. “What Did You Expect?” becomes “What Do You Expect?” Changing just two letters creates a whole new meaning: from a closing conclusion to an opening cliff-hanger; from a now-expected wink to an invitation to explore the unexpected. With this new […]
“Today, we declare a new front in the battle for good beer. This is a new chapter in the craft beer revolution. This is all or nothing.” Few campaigns start with such emotive words, but this was how BrewDog co-founder James Watt described the launch of Punk IPA’s audacious push to increase its customers by […]
Deadpool is “selling out” ahead of the release of Deadpool 2 on May 18 by partnering with Devour Foods. Deadpool has teamed up with Devour as the Kraft Heinz brand dares to turn up the heat on the frozen aisle by introducing its first-of-a-kind line of sandwiches. In the new digital spot, Deadpool takes you […]
Even if you are a cyclist, you may not recognise the name Marshall ‘Major’ Taylor. Cognac brand Hennessy, however, is bringing back the memory of the man who was at one time the world’s best bicycle racer. Hennessy has launched ‘Major,’ the fifth instalment of the brand’s ‘Wild Rabbit’ campaign. The creative, by Droga5, […]
Burger King once again reveals its transgressive nature, this time with an activation that will awaken passion… and kisses. To celebrate International Kissing Day, which takes place on April 13th, the brand has decided to remove fresh onions from their menus, ensuring that on such a special day the only thing that lingers are […]
Mountain Dew boosted awareness and engagement on video streaming platform Twitch with a chatbot aimed at gamers. The PepsiCo soft drink brand unveiled its DEWbot last year as part of a “Rig Up” promotion that awarded a $50,000 gaming Super Rig supplied by Origin PC. The eight-week campaign featured gaming influencers and urged fans to […]
SlimFast UK continues its partnership with former X Factor winner and celebrity brand ambassador, Alexandra Burke to front the launch of its latest TV ad campaign, ‘Works for Me’. Created by integrated marketing agency, HeyHuman, the campaign aims to drive brand awareness of the two new SlimFast’s Advanced Vitality ready-to-drink shakes amongst other core products […]
Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” To launch the new campaign, Minute Maid partnered with Edison Research to commission the “This is Good Parenting […]
Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds. The brand is working with video advertising platform Good-Loop to deliver video advertising in a way that also generates charitable donations […]