Absolut Employees Bare All to Show it Really is ‘the Vodka with Nothing to Hide’

Absolut Employees Bare All to Show it Really is ‘the Vodka with Nothing to Hide’

 Absolut launches a brand new film ‘the vodka with nothing to hide’ to prove just how transparent things are in Åhus, Sweden and features employees totally in the nude. From Absolut Vodka’s CO2 neutral distillation process to their sustainable ethos, viewers are invited on a revealing journey to discover how Absolut not only has […]

VCCP Launches its First Campaign for Kingsmill in the UK

VCCP Launches its First Campaign for Kingsmill in the UK

Kingsmill launched a new brand platform which celebrates the families of the UK and the role its bread plays in everyday life, with the slogan ‘Loaf’s Good’. Following the news that sliced bread sales are rising for the first time in three years, Kingsmill’s new positioning celebrates contemporary British family life, and the simple pleasure […]

Saatchi & Saatchi Italy Transports Viewers to a Fantastical World in New Campaign for Twinings

Saatchi & Saatchi Italy Transports Viewers to a Fantastical World in New Campaign for Twinings

 The new Twinings campaign created by Saatchi & Saatchi Italy to support the communication launch of the Twinings Infusons aired for the first time at the beginning of January 2018. While in Italy Twinings is a recognised leader in the more traditional world of British tea, this campaign aims to promote their Infusions range, […]

belVita Brings ‘Good Mornings’ Campaign to Train Stations Across the UK

belVita Brings ‘Good Mornings’ Campaign to Train Stations Across the UK

Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations across […]

Pepsi Celebrates Decades of Creating Pop-Culture History with Release of Super Bowl LII Ads

Pepsi Celebrates Decades of Creating Pop-Culture History with Release of Super Bowl LII Ads

 Pepsi unveiled its TV advertisement that will air during Super Bowl LII on February 4. Titled “This Is the Pepsi,” the :30 in-game ad takes fans through decades of the brand’s rich history in pop culture. The spot is narrated by Jimmy Fallon, and as previously announced, includes a new take on the famous 1992 Pepsi […]

McDonald’s Sponsor ITV’s Coverage of the NatWest Six Nations

McDonald’s Sponsor ITV’s Coverage of the NatWest Six Nations

To drive awareness of its gourmet Signature Collection range, McDonald’s UK has signed a deal to become the 2018 broadcast sponsor of ITV’s Rugby Six Nations coverage. The partnership, brokered by ITV and OMD UK, starts on 4th February and includes sponsorship of all ITV’s broadcasts of England, Ireland and Italy home games. It covers […]

BlackSheep.Works Campaign Pitches the Humble Egg Against Conventional Food and Beverages in India

BlackSheep.Works Campaign Pitches the Humble Egg Against Conventional Food and Beverages in India

This campaign created by BlackSheep.Works for Kashmir’s free-range eggs brand, Free Hen’s Fresh Eggs, pitches the humble egg against the conventional foods and beverages considered to be healthy, nutritious or filling. It creatively explains how free-range eggs are actually healthier, more nutritious and satiating, by using visual juxtapositions and interesting findings from scientific studies. Credits: […]

Gordon’s to Offer Free Drinks for Commuters Hit by Train Delays

Gordon’s to Offer Free Drinks for Commuters Hit by Train Delays

Gordon’s, the Diageo-owned gin brand, is giving out half-price or free gin and tonics to commuters hit with rail delays. The campaign, #YayDelay by MullenLowe Group, uses an algorithm to identify train delays at Waterloo station, as well as tweets with the hashtag to unlock the offer. Passengers will need to keep an eye out […]