Coca-Cola is using its annual festive marketing investment to build its Zero Sugar brand, a revamped effort on the discontinued Coke Zero. Kicking off the annual Christmas push is an integrated campaign culminating in a truck tour, TV ad (which is still under wraps), and more, tallying in at £7m. Aedamar Howlett, marketing director for […]
Fortune Oils is one of the best recognised and loved brands across India. Consumers across regions and across generations using various kinds of oils all under the Fortune brand have come to trust it and the Fortune fan base keeps growing year on year. While the brand advertises its variants like mustard oil, sunflower oil, […]
Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home. The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the UK […]
Mars Chocolate UK announced the first ever TV advert for goodnessKNOWS, the company’s new brand which launched this summer. goodnessKNOWS was created to fit in with people’s busy lifestyles. Coming in four snackable squares, the product can be enjoyed all at once or eaten throughout the day. However it is not just snacking on the […]
Milk drink brand YAZOO, is introducing Chocolate to its No Added Sugar range, making it the UK’s first ever No Added Sugar and No Artificial Sweeteners Chocolate Milk Drink. Chocolate is already YAZOO’s best-selling flavour for its core range, but developing a chocolate milk drink with no added sugar and no artificial sweeteners took several […]
In the spirit of togetherness and soccer’s rising popularity in America, Heineken is unveiling a new digital spot that pays tribute to fans and supporters. The beautiful game has the ability to bring people together, and this video is dedicated to soccer fans and their commitment to the sport, no matter who you are or what team […]
OXO returns to British TV screens with another heart-warming and entertaining ad created by J. Walter Thompson London, that continues to follow a-day-in-the-life of the new modern-day OXO Family. This time Dad is cooking up a storm for his quiet night in, as Mum heads out for a girl’s night and the kids head off […]
Brand production agency Raccoon teamed with Cow PR on a campaign for Santander. As part of a nationwide tour to educate the UK about fraud, Santander is launching Phish and Chips, a unique van that accepts phishing emails and smishing texts as payment for fish and chips. This follows research which reveals a staggering 74% of […]
Peroni Nastro Azzurro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]
Only have time for a coffee? These pared-back Starbucks posters might keep you entertained for a moment. To celebrate 40 years of brewing genuine moments, Starbucks has enlisted Brazil-based advertising agency RÁI to create seven minimalist print posters. The studio strikingly employed the brand’s icon to sum up the personalised moments of customers. Examples include substituting the green part of […]