Snack brand Tyrrells is embracing the preposterous for its first ever television ad campaign, a £2.5m promotion supported by video on demand, outdoor and social media. Taglined ‘It’s absurd what we do before Tyrrells gets to you’ the wacky push gives life to the idiosyncratic black and white figures which grace its packets of crisps by giving them a […]
Ever wonder what it would be like to have your own personal beer vendor following you around? Turns out it’s not as great as you might think. Bud Light explores the absurd idea in its first broadcast ad of the NFL season, from agency Wieden+Kennedy New York. “Vendor” opens on a guy telling his friend […]
Nestlé Purina has launched its hero content video for natural pet food product, Purina Beyond, using Yahoo7’s end-to-end content marketing solution, Storytellers. The video is the first creative fully conceptualised, produced and served by the solution. Aiming to educate Aussie pet owners on the importance of the nine recognisable key ingredients found in Purina Beyond, […]
A scientific study has shown that people’s taste preference for Marmite is in their genes. Called The Marmite Gene Project, the study commissioned by the Unilever brand gives weight to its long-time marketing slogan, “Love it or hate it”. DNAFit, the genetic testing centre behind the research, has published a scientific white paper detailing how […]
In keeping with the brand’s rotating cast of unexpected celebrities portraying iconic founder Colonel Harland Sanders, Kentucky Fried Chicken (KFC) announced the brand has tapped actor Ray Liotta, known for his iconic role in “Goodfellas” and currently the star of NBC’s “Shades of Blue,” as its new Colonel. Like a house divided on game day, the latest Colonel can’t […]
As part of its “Find your taste of Tennessee” campaign, Jack Daniel’s has launched a microsite that teaches you different whisky based cocktails, paired with recipes and music. Parent company Bacardi Brown-Forman Brands has worked with media tech company Oath and media agency Spark Foundry to create the microsite aimed at getting consumers to experience […]
If there’s one meal on the planet that gets your tastebuds salivating when cooking, it’s pizza. It’s the aroma of a pizza baking in the oven that tantalises the senses. This is one of the reasons why McCain Foods decided to take its new sourdough crust pizza range, Rustica, to the streets in Australia. Shopper engagement […]
Promohire enjoyed working with agency The Fitting Room on their latest campaign for Fuller’s Kitchen. The brand was celebrating National Ice Cream day, and launched a double-decker ice cream themed bus called The Inside Scoop. Our converted bus has completed a multi-date activation adventure between the 20th and 30th July and began the tour in London. […]
In a bold move, Kraft Heinz Australia removes iconic Heinz Beanz branding for charming new labels, launching four new can sizes. The nationwide integrated campaign has been created by Y&R New Zealand and Assembly Ltd, with music composed by Franklin Road. The heartwarming campaign, led by an animated short film, follows ‘Geoff’ – the head […]
The Story Lab has launched a new campaign for the Brown Brothers 1889 wine range, featuring television presenter, cook and MasterChef 2010 winner, Adam Liaw. The multi-platform content series has been developed to showcase the Brown Brothers 1889 range as the perfect wine to be shared over food with family and friends, whilst educating customers […]