Wall’s Pastry, has launched a new campaign which will see a multi-million pound prize giveaway through a major on-pack promotional campaign. The promotion will run across five million packs and feature on Wall’s slices, pasties and jumbo sausage rolls. Forming part of the Wall’s Helping Hand campaign, a search to find and support community projects with […]
Absolut has created a powerful poster campaign to highlight the fact that it is still illegal to engage in same-sex activity in 72 countries worldwide as part of its campaign for a more inclusive and open world. Launched on the 50th anniversary of the amendment of the Sexual Offences Act – the Act of Parliament […]
Stoli Vodka has partnered with Universal to be the drink of choice for its James Bond-like femme fatale, Charlize Theron’s Atomic Blonde. While Bond’s touted many alcohol brands, in particular his ‘shaken, not stirred’ vodka Martini, Atomic Blonde will gain prominence as the tipple of choice for the secret agent, underlining how versatile the drink is in cocktails. […]
Using oOh!media’s unrivalled reach in regional Australia, Carlton & United Breweries via creative agency Clemenger BBDO Melbourne, has launched a hyper-localised OOH campaign in ten cities and towns in NSW, Victoria and the ACT for Carlton Draught. The light-hearted classic roadside billboard campaign touches on various historical themes, rivalries, and traditional exports of some of […]
Britvic launched a new ‘Lemons Over History’ campaign for their iconic lemonade brand R. White via creative agency 101. The campaign marks R. White’s advertising return after more than 30 years. The brand has had a thorough overhaul including new packaging design, development of new flavours and renewed distribution. Rather than looking back, a new […]
The fact that National Tequila Day fell on a Monday this year didn’t stop Jose Cuervo from celebrating in style. The brand, via agency Crispin Porter + Bogusky (CP+B), set up three special water fountains in Los Angeles to dispense silver tequila, but sadly only for a day on July 24. Tequila fountains were set […]
Pizza that’s delivered hot and fresh should be something that everyone—man, woman or child—should be able to enjoy, and who better to represent that than an actress and comedian who can play every man, woman or child? Pizza Hut has tapped Kristen Wiig for its latest “Everyman” campaign from Droga5. In the two TV spots, […]
KFC Australia launched an integrated brand campaign, Bringing the Bird to Birdsville, via Ogilvy, Sydney. The campaign comprises TV and Online Content, PR and social activities, together with a live activation in the middle of the Australian Outback, supporting KFC’s sponsorship of the Big Red Bash country music festival in Birdsville, central-west Queensland. Annabel Fribence, […]
Cadbury is permanently resurrecting its 80 year-old Tiffin bar, a move apparently driven by a consumer-led social media campaign and following a successful limited edition run of the bar in 2016. It was brought back in a limited edition of three million bars. Cadbury brand manager Katrina Davison told the Daily Star that the response […]
McDonald’s will be the latest fast food restaurant to release a collection of apparel, following KFC and Pizza Hut. The fashion line—called the McDelivery Collection—is a collaboration with UberEATS and will be released as part of Global McDelivery Day on July 26, when McDelivery services will be available across the globe. McDonald’s spokesperson Lauren Altmin told Adweek: “At McDonald’s, we continue […]