Hot summer weather is almost here, and with it comes the need for ice-cold refreshment. Back by popular demand, Coca-Cola is reintroducing its wildly successful “Share a Coke” program under a new name – “Share an ICE COLD Coke” – as a reminder that nothing beats the summer heat quite like an ice-cold, delicious Coca-Cola. […]
Kellogg’s is investing more than £6m in advertising for Crunchy Nut in 2017, 31 per cent of which will be spent digitally, as the brand reaches out to social influencers in its ‘Search for the Ultimate Crunchy Nutter’ competition. The £6m campaign, consisting of a digital competition and two TV ads in 2017, represents a 183 […]
The makers of smartwater, a premium, vapor-distilled water with electrolytes for taste, announced the release of a new creative campaign with longstanding brand ambassador, Jennifer Aniston. Beginning in Spring 2017, the highly accomplished actor, director, businesswoman and producer will be featured in ads with her indispensable partner, smartwater. The campaign captures four, real-life candid moments […]
The more we drink, the less sharp our decision-making becomes – that’s the message hidden inside wine bottles in a clever campaign by Y&R Russia and backed by Russia’s biggest wine distributor, Simple Wine. In ‘Don’t Reach the Bottom’, healthy drinking advice printed on bottles is revealed as wine is decanted. The agency has designed […]
The search for the elusive perfect pint may feel like a never-ending quest, but one Argentinean agency may have found a solution. It turns out, if you want to pour the perfect glass of beer, the key lies in tilting the glass 45º. That’s how you’ll get the head of the beer just right. That’s […]
Integrated creative agency, McCann London, is promoting the launch of a new, limited edition Sub at Subway in the UK and ROI on 5th April, on offer until 30th May. The new ‘BBQ Beef Burnt Ends’ Sub offers slow-cooked, tender beef in a smoky barbecue sauce and will be supported by an ad campaign which […]
Everything at Dole in 2017 is centred around the idea that fruit should be the focus of healthy snacking. The “My Energy” campaign, which was launched in 2015, is being continued by the company under the motto “100% Natural Snacking”. The objective is to push consumers to eat more fruit and to integrate fruit into […]
Three Olives, the premium flavoured vodka brand made with vodka imported from England, introduces “Find Otherness,” a new campaign celebrating those who believe a playful spirit of eccentricity makes life more exciting. The campaign launches across video, native and social platforms with a 30-second spot and five vignettes highlighting the stories of individuals who embrace new […]
In a world-first, McDonald’s Australia via VML Sydney is launching ‘Snaplications’ – a one-of-a-kind Snapchat Lens that enables Snapchatters to apply for a job ‘in a snap’. From Friday 7th April, Snapchat users will be able to utilise the branded Lens that depicts the Snapchatter in uniform as a McDonald’s crew member and prompts them […]
Smakis, a family-owned, organic fruit juice maker in Sweden, is stepping up to help save the bees with a new integrated campaign created in partnership with DigitasLBi Nordics. Called ‘Plant a Smakis’, the initiative launches a specially developed new flavour that contains a dash of every bee’s favourite nectar – lemon balm. Smakis’ kid-sized cartons […]