Pizza Hut has hooked up with live music and hotel brand Ibiza Rocks this summer as part of its “Taste Freedom” campaign aimed at music-obsessed millennials. Marketing and PR agency Tangerine has created an array of UK-based and in-resort activity, spanning a campaign content hub, experiential events, digital promotions, social media competitions, video, influencer engagement […]
Cambodia may be a small market, but it’s safe to say nearly all Cambodians (okay, men!) are beer lovers. And adding to the spirit of the industry, Carlsberg launched its bottles in the market earlier in 2017. Carlsberg, known globally for their premium mild beer, is certainly not unknown to Cambodians, but the challenge ahead […]
Tiger Beer, Asia’s premium lager, is taking Air-Ink, the world’s first ink created from air pollution, to the streets of the world. An extension of a 2016 pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative collaborations between Anirudh Sharma, inventor of Air-Ink and co-founder of Graviky Labs, and emerging artists […]
Australian sparkling wine brand, Chandon has unveiled its latest piece of localised content via Havas Sydney, to mark the second season of its partnership with the McLaren-Honda Formula 1 team. The partnership, which began in 2016, builds Chandon’s association with the glamour of the Formula One lifestyle and forms part of Chandon’s ongoing strategy to […]
Snickers and Gay Star News have launched a campaign to help LGBTI people ‘be who you are’. Gay Star Support, a new part of the Gay Star News site, will provide resources for anyone in the community who is struggling. It will tell stories of LGBTIs who have been through tough times and now want […]
Independent digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including a bespoke app, which is available on both iTunes and Google Play, to encourage ‘Maxibonding’ between mates in Australia. In a three-pronged approach, the full campaign consists of nation-wide outdoor creative, unique digital assets including a tailored Snapchat lens, and […]
Two mates and a creepy cat vie for KFC’s new Original Recipe Stacker Burger in a humorous new campaign launched in March by Ogilvy Sydney. Running for the next four weeks, the campaign aims to remind KFC lovers that the new special release burger (which combines two KFC fan favourites – the Original Recipe Burger and […]
St Patrick’s Day might be over, but these watercolour ads from McDonald’s are simply too pretty to pass off. Conceptualized by Dallas-based communications agency Moroch, these delightful ads were created to promote the limited edition ‘Shamrock Shake’ by the fast food chain. Credits: Advertising Agency: Moroch Partners, Dallas, USA Executive Creative Director: Kevin Sutton Creative […]
This March, American college sports fans aren’t the only ones with basketball fever. The Pedigree ‘pup-letes’ are hitting the court in a new adorable campaign from the Mars, Incorporated owned brand. The new ads are part of Pedigree’s ‘What does it take to be a Pedigree Pup-Lete?’ video series, created by advertising agency BBDO New York, which launched in […]
McDonald’s is tapping into consumers’ growing need for instant gratification for its 2017 Monopoly campaign partnership with Hasbro, created by The Marketing Store. 2017’s campaign, which is running for the twelfth consecutive year, is called Monopoly Win Win. It is aimed at building brand affinity and engagement across McDonald’s restaurants nationwide. New features include a […]