On Monday, September 26, Heineken owned beer brand Tecate Light, will debut a bold new, national television commercial called “The Wall” on Fox News, Univision and Telemundo surrounding the first Presidential debate. “The Wall,” created by Tecate with Saatchi & Saatchi NY, is the latest 30-second TV spot from the “Born Bold” campaign that once again […]
Just in time for summer, Diageo Australia is launching a new television commercial and through the line campaign by Leo Burnett, Sydney to support the launch of Lazy Bear, a pre-mixed drink from Bundaberg Rum. The mid-strength Lazy Bear combines Bundaberg Rum with the taste of dry ginger ale and natural lime. The TVC was shot […]
A beer tap in the seat? Foot massage or a 15 course dim-sum meal? Carlsberg does the taxi experience better for Hong Kong commuters in its latest campaign. The total global number of licensed taxi and private hire vehicles and driver licenses reached record levels this year. Total licensed vehicle numbers in England alone increased […]
After winning Pizza Hut’s business earlier in 2016, Droga5 has launched its first campaign for the 58-year-old chain that’s become known for greasy concoctions like its Hot Dog Bites Pizza. The brand’s latest campaign, which is running under the new tagline ‘No One Out Pizzas the Hut,’ is for the chain’s Grilled Cheese Stuffed Crust […]
McCann London and Shredded Wheat have given consumers the chance to ‘Shred Life’ in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to ‘Shred Life’ himself, the brand has expanded the creative further by allowing consumers […]
Instagram feeds are littered with food-porn photos of burgers, ice cream concoctions, pizzas and more, but Land O’Lakes wonders if the thousands of users who share food photos every day ever stop to think about the thousands more who go hungry each day. With help from The Martin Agency, Land O’Lakes created the “Delete to […]
Diageo has unveiled a new advertising campaign for Haig Club’s new line extension, Clubman, featuring David Beckham. The campaign was photographed by award-winning fashion photographer Glen Luchford, who set out to bring “an engaging, contemporary aesthetic” to the ads and “reflect Haig Club’s stylish take on Scotch” in the images. In the main image, Beckham […]
Bacardí rum introduces “We Are the Night,” an integrated, global campaign that revels in the distinctive night personas that come to life under the cover of darkness; daytime conventions are shed, under the notion that while some “carpe diem,” others “carpe noctem.” The campaign launches with a 30-second TV spot that features a cast of […]
Magners have targeted the world of smartphones, which seem to come out with a new model every couple of months, in their new ad by Fold7. The cheeky print ad continues the brand’s “Hold true” positioning that re-launched the product in June, 2016. The work features a bottle of Magners cider, complete with its rip-top, which […]
As the VR craze sets in, everyone is wondering how it’s going to apply to the world of advertising. French agency MNSTR and client J&B Whisky (Moët Hennessy Diageo) are leading the pack with the launch of the brand’s new ‘J&B Rare Stories’ campaign. This 4-episode saga is the first graphic web series to feature […]