Shoppers’ engagement levels with retail advertising has spiked this month as they interact with Meat and Livestock Australia’s ‘Miss Fortune’ palm-reading campaign. Miss Fortune is the brain child of BMF and oOh! as part of the ongoing ‘You’re Better on Beef’. The digital homage to the famed-old Zoltar machines are tactically positioned in major shopping […]
To prove that any home can enjoy restaurant quality pizza, one of the most remote homes in Australia has been transformed into one of the world’s most remote pizzerias in a campaign by BWM Dentsu Melbourne and Dr. Oetker frozen pizza. Kicking off with an integrated PR and digital approach, the campaign involved travelling to […]
Skol, an official supporter of the 2016 Rio Olympic Games, has revealed a series of videos that teaches fun ways to cheer for 15 different Olympic sports. With the help of choreographer Clarice Lima, “How To Torcer” (“How To Cheer”) features entertaining choreographies that blend dancing with characteristic moves of each sport. Swimming, soccer, tennis […]
BMB is launching a £2m campaign for Rubicon’s brand new product, Rubicon Spring. Rubicon Spring is the perfect love child of sparkling spring water and fruit juice, shaking up the water category and containing just 15 calories. The creative sees the creation of Rubicon Spring played out in a fun, animated world with a cheeky […]
Official Olympic sponsor, Skol has launched a limited edition of three cans inspired by the original metals of the Olympic award medals – Gold, Silver, and Bronze – to celebrate the event and toast with all those participating in this party. Over 1 million medal cans were produced and they can be found in areas […]
Kraft has launched an amusing new campaign to promote Devour–its line of frozen meals that it claims is ‘#FoodYouWantToFork’. Developed by Publicis Seattle, the clever wordplay comes accompanied by a steamy spot called ‘Pool Boy’ that does a naughty take on its otherwise innocent, creamy ‘Chicken Enchiladas Suiza’. It’s other ad titled ‘Lunch Spank’ is an entertaining, […]
After six months in production, the official video clip for Skol Delegation, whose theme song is “Charriots of Fire” premieres on August 4. It could have been an ordinary film, but Skol, known for being an innovative brand, transcends the limits of Partying and put together a team to provide an unprecedented experience in the country. […]
Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering “kick backs”—a fun series of unexpected rewards—to people across the country. Who says service is dead? Because each kickback is so different, the best thing to do is run through them, and Miller Lite’s done us the […]
With the review of McDonald’s creative account reportedly stretching out to the end of the summer, Leo Burnett Chicago launched a campaign promoting the fast food giant’s decision to remove all artificial preservatives from its Chicken McNuggets. In the 60-second spot “A Better Chicken McNugget,” (above) set to a cover of Cyndi Lauper‘s “Time After […]
Coca-Cola has apologised after an online ad for Sprite prompted social media accusations of sexism. Banner ads and a homepage takeover on Joe.ie carried the slogans “A 2 at 10 is a 10 at 2!” and “She’s seen more ceilings than Michelangelo”. The ads prompted a flurry of angry comments on Twitter, with many saying […]