Y&R São Paulo, Brazil, shows that simplicity is still the best in this collection of print ads for Danone. The posters use copy and strategic placement of the product to illustrate how Danone’s dessert brand Danette puts people in a positive mood and help them unwind.
Dairygold, the market leader in the Irish spreads category, has embarked on a new campaign for the brand this summer with its new agency, Rothco. According to Rothco’s Chief Strategy Officer, Emer Howard, the challenge was to get Ireland’s favourite spread into as many Irish hearts as it was in fridges. Spreading straight from the […]
A special delivery went from TE-A-ME Teas in Kolkata, India, all the way to Trump Tower, New York, on July 13. New Yorkers witnessed the delivery with delight and amusement as saree-clad Indian women rolled the package through 5th Avenue. The message is simple: Donald Trump, it’s never too late to cleanse yourself. Even as […]
Mcasso recently worked alongside Proximity London and UNIT to compose three contemporary tracks for Bombay Sapphire’s #SummerofBombay campaign. With a scene set upon a lively rooftop bar overlooking the city, the second on an island terrace at sunset and the third amongst a crowd soaking up the sun at summer garden party, each track was composed with each vibe and […]
From hieroglyphics to pictograms, conversations have certainly evolved – yet throughout history, non-verbal communication has continued to transcend borders, connect cultures and speak volumes, without ever uttering a word. Today, communication around the world has been emojified with the whimsical, emotion brimming and visually surprising rotund digital images moving beyond just the keyboard. In celebration […]
North America to Feature Elite Olympic Hopefuls Including Alex Morgan and Nathan Adrian As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold – but not just the gold found on top of the world’s most elite podium. In the 88th year […]
With the release of Oreo’s newest flavour from the Wonder Vault – Choco Chip – the creative team at 360i conceived a three-part campaign connecting Choco Chip cookies with the feeling of home and continuing Oreo’s Wonder Vault magic. The new cookie is a combination of two childhood classics: Oreo and chocolate chip. Together they […]
San Miguel, one of the UK’s leading world beer brand, has announced a consumer campaign to celebrate life’s enriching experiences, in partnership with The Guardian and The Discovery Channel. In line with its heritage and brand promise of “Exploring the World Since 1890”, the campaign will see San Miguel undertake a quest to find 20 ‘life-rich’ […]
Ghirardelli is expanding into the snacking category with its new ‘Best Dressed Snack’ campaign, created by FCB West, for the brand’s new line of chocolate covered snacks. “The term ‘Best Dressed’ speaks to our premium ingredients that are dressed in rich Ghirardelli chocolate,” said Marlene Bartlett, brand manager, Ghirardelli Chocolate Company. “We wanted to encourage […]
Beer brand Amstel goes back to its roots with Pass It On, a new 60-second TVC created for the Russian market by 180 Amsterdam. The TVC represents the start of the Serious About Beer and Friendship campaign, celebrating the spirit of friendship, which has existed ever since the beer was created by two friends in […]